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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 5th Edition by Daniel M. Shea, William J. Miller, Michael J. Burton (Paperback, 2015)

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Product Information

The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns. Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a new style campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections. Updates readers on rapidly evolving campaign strategy and tactics Offers the ideal balance between practical perspectives and scholarly literature Includes fresh information on political polarization, strategic technologies, and online tools, along with coverage of the debate between advocates of ballot access and voter integrity Examines non-candidate players such as Super PACs and educational non-profits

Product Identifiers

Publisher
ABC-Clio
ISBN-13
9781440837326
eBay Product ID (ePID)
214363394

Product Key Features

Author
Daniel M. Shea, William J. Miller, Michael J. Burton
Publication Name
Campaign Craft: the Strategies, Tactics, and Art of Political Campaign Management, 5th Edition
Format
Paperback
Language
English
Subject
Advertising
Publication Year
2015
Type
Textbook
Number of Pages
282 Pages

Additional Product Features

Title_Author
Daniel M. Shea, William J. Miller, Michael J. Burton
Country/Region of Manufacture
United States

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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 5th Edition by Daniel M. Shea, William J. Miller, Michael J. Burton (Paperback, 2015)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)

Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new

Designing Data-Intensive Applications : The Big Ideas Behind Reliable.....

International Residential Code for One and Two-Family Dwellings 2021 free ship

National Electrical Code (NEC) NFPA 70 2020 Edition Spiral USA STOCK

The Mountain is You By Brianna Wiest USA Stock Premium Quality Free Shipping

Publication Manual of the American Psychological Association: 7th Edition, 2020

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