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Ca$hvertising : How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone by Drew Eric Whitman (2008, Trade Paperback)

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Product Information

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.FACT! Four-color ads are up to 45 percent more effective than black and white.New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising --you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies

Product Identifiers

Publisher
Red Wheel/Weiser
ISBN-10
1601630328
ISBN-13
9781601630322
eBay Product ID (ePID)
66171241

Product Key Features

Book Title
Ca$hvertising : How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone
Author
Drew Eric Whitman
Format
Trade Paperback
Language
English
Topic
Marketing / General, Advertising & Promotion
Publication Year
2008
Genre
Business & Economics
Number of Pages
208 Pages

Dimensions

Item Length
9in
Item Height
0.5in
Item Width
6in
Item Weight
10.4 Oz

Additional Product Features

Lc Classification Number
Hf5822.W47 2009
Reviews
"Wow! Simply the most powerful advertising toolkit I've ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he's clearly done his homework--I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error." --Richard Bayan, author of Words Tha-t Sell, " Cashvertising is a virtual blueprint for persuading the consumer mind. It's fast, fun, and a must-read for businesses in all industries." --Roger Dawson, author of Secrets of Power Negotiating
Copyright Date
2009
Target Audience
Trade
Lccn
2008-030819
Dewey Decimal
659.101/9
Dewey Edition
22

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item 1 Cashvertising: How to Use More Than 100 Secrets of Ad
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item 2 Cashvertising: How to Use More Than 100 Secrets of Ad
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item 3 Cashvertising: How to Use More Than 100 Secrets of Ad
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item 4 Ca$hvertising : How to Use More Than 100 Secrets of Ad-Agency Psychology to Make
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item 5 Ca$hvertising : How to Use More Than 100 Secrets of Ad-Agency Psychology to Make
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item 6 CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology
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item 7 CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make
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4 out of 5 stars
by oldsie67Jan 03, 2019
Great value
This book is one of several that were recommended for a new effort on my part- it has valuable information regarding some principles. There is also some info on tactics, which is a little less relevant for my focus. I am focused on the principles, which never change
Verified purchase: Yes | Condition: New
5 out of 5 stars
by MeCuCAwJTjy@Del...Feb 09, 2018
Thank you, great quality
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by ptheg2009Jan 21, 2019
nice for referenced
great for anyone new to marketing
Verified purchase: Yes | Condition: New
5 out of 5 stars
by brendahohfeld0Jan 23, 2019
Great
Very fast, would recommend!
Verified purchase: Yes | Condition: New

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Picture 1 of 4

Ca$hvertising : How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone by Drew Eric Whitman (2008, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

Ratings and Reviews

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Great value

Thank you, great quality

nice for referenced

Great

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