Its is a great book for someone to read if they are going to start a small business or they work for a large corporation and they want to get a better understand about how companies market their brands to consumers. Its packed with tons of information about branding and companies have become successful. The book I received was free of any writing, highlighting, and notes in it. Its a very clean book overall. I still it by the way and I am enjoying learning more and more about marketing and branding.
Verified purchase: Yes | Condition: Pre-owned
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