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Business in Action by John Thill and Courtland Bovee (2020, Trade Paperback) - Picture 1 of 1

Business in Action by John Thill and Courtland Bovee (2020, Trade Paperback)

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About this product

Product Information

For introductory courses in business. A Concise and Comprehensive Introduction to Business Fully comprehensive, Business in Action remains significantly shorter than other introductory business textbooks without omitting any important principles and concepts. Featuring a highly organized, objective-driven structure, this Eighth Edition builds on the text's tradition of incorporating relevant, contemporary examples from the business world with five brand-new vignettes and case studies bookending its chapters. This updated edition also includes new and revised questions, visuals, and chapters covering relevant business trends and topics. The ideal textbook for introductory courses in business, Business in Action covers the full spectrum of contemporary business topics without filler or fluff. Also Available with MyBizLab® This title is also available with MyBizLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyBizLab does not come packaged with this content. If you would like to purchase both the physical text and MyBizLab search for: 0134473647 / 9780134473642 Business in Action Plus MyBizLab with Pearson eText -- Access Card Package Package consists of: 0134129954 / 9780134129952 Business in Action 0134150775 / 9780134150772 MyBizLab with Pearson eText -- Access Card -- for Business in Action

Product Identifiers

Publisher
Pearson Education
ISBN-10
0134129954
ISBN-13
9780134129952
eBay Product ID (ePID)
219324790

Product Key Features

Author
John Thill, Courtland Bovee
Publication Name
Business in Action
Format
Trade Paperback
Language
English
Publication Year
2020
Type
Textbook
Number of Pages
608 Pages

Dimensions

Item Length
10.8in
Item Height
1in
Item Width
8.5in
Item Weight
37.4 Oz

Additional Product Features

Lc Classification Number
Hf1008.B685 2016
Edition Number
8
Table of Content
1. Developing a Business Mindset 2. Understanding Basic Economics 3. The Global Marketplace 4. Business Ethics and Corporate Social Responsibility 5. Forms of Ownership 6. Entrepreneurship and Small-Business Ownership 7. Management Roles, Functions, and Skills 8. Organization and Teamwork 9. Production Systems 10. Employee Motivation 11. Human Resources Management 12. Labor Relations 13. The Art and Science of Marketing 14. Product and Pricing Strategies 15. Distribution and Marketing Logistics 16. Customer Communication 17. Financial Information and Accounting Concepts 18. Financial Management 19. Financial Markets and Investment Strategies 20. The Money Supply and Banking Systems
Copyright Date
2017
Topic
Industrial Management, Commerce, General
Lccn
2015-033222
Intended Audience
College Audience
Illustrated
Yes
Genre
Business & Economics