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Business Research Methods by Pamela S. Schindler and Donald R. Cooper (2013, Hardcover)

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Product Information

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0073521507
ISBN-13
9780073521503
eBay Product ID (ePID)
160182173

Product Key Features

Author
Donald R. Cooper, Pamela S. Schindler
Publication Name
Business Research Methods
Format
Hardcover
Language
English
Publication Year
2013
Type
Textbook
Number of Pages
720 Pages

Dimensions

Item Length
10.9in
Item Height
1.3in
Item Width
8.8in
Item Weight
59 Oz

Additional Product Features

Grade from
College Freshman
Grade to
College Freshman
Edition Number
12
Table of Content
Business Research Methods, 12/e Part I Introduction to Business Research Chapter 1 Research in Business Chapter 2 Ethics in Business Research Chapter 3 Thinking Like a Researcher Chapter 4 The Research Process: An Overview Chapter 5 Clarifying the Research Question through Secondary Data and Exploration Part II The Design of Business Research Chapter 6 Research Design: An Overview Chapter 7 Qualitative Research Chapter 8 Observation Studies Chapter 9 Experiments Chapter 10 Surveys Part III The Sources and Collection of Data Chapter 11 Measurement Chapter 12 Measurement Scales Chapter 13 Questionnaires and Instruments Appendix 13a Crafting Effective Measurement Questions Chapter 14 Sampling Appendix 14a Determining Sample Size Part IV Analysis and Presentation of Data Chapter 15 Data Preparation and Description Appendix 15a Describing Data Statistically Chapter 16 Exploring, Displaying, and Examining Data Chapter 17 Hypothesis Testing Chapter 18 Measures of Association Chapter 19 Presenting Insights and Findings: Written Reports Chapter 20 Presenting Insights and Findings: Oral Presentations Case Index Appendices A Business Research Requests and Proposals (with Sample RFP) B Focus Group Discussion Guide C Nonparametric Significance Tests D Selected Statistical Tables References Glossary Photo Credits Indexes
Copyright Date
2014
Topic
Industrial Management, Operations Research
Dewey Decimal
658.0072
Intended Audience
College Audience
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics

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5 out of 5 stars
by gbengkomolaf_0Nov 17, 2020
Excellent book for research students
The product is excellent and was delivered as promised.
Verified purchase: Yes | Condition: New
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by pc-electronics_...Mar 14, 2016
Good condition for a good price
Everything ok, same edition I needed
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