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MindTap Course List Ser.: Business Communication : Process and Product by Dana Loewy and Mary Ellen Guffey (2017, Hardcover, Revised edition)

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About this product

Product Information

Let BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 9E prepare you for success in todays digital workplace. This leading textbook and vast digital resources help you develop the communication competencies that employers value most, such as superior writing, speaking, presentation, critical thinking, and teamwork skills. Two thoroughly updated employment chapters offer tips to prepare you for a labor market that is more competitive, more mobile, and more dependent on technology than ever before. Authors Mary Ellen Guffey and Dana Loewy have interviewed practitioners as well as researched hundreds of articles and blogs to capture the latest trends, technologies, and practices for the most up-to-date advice on how to ace the job search, resumes, cover letters, interviews, and follow-up activities. Optional grammar reviews in each chapter, including a complete grammar guide in the end-of-book appendix, help you improve critical English language skills.

Product Identifiers

Publisher
Cengage Learning
ISBN-10
1305957962
ISBN-13
9781305957961
eBay Product ID (ePID)
229013822

Product Key Features

Author
Mary Ellen Guffey, Dana Loewy
Publication Name
Business Communication : Process and Product
Format
Hardcover
Language
English
Features
Revised
Series
Mindtap Course List Ser.
Publication Year
2017
Type
Textbook
Number of Pages
1056 Pages

Dimensions

Item Length
11.2in
Item Height
1.2in
Item Width
8.9in
Item Weight
59.3 Oz

Additional Product Features

Lc Classification Number
Hf5718.3.G838 2018
Edition Description
Revised Edition
Edition Number
9
Table of Content
UNIT I: COMMUNICATION FOUNDATIONS.1. Business Communication in the Digital Age.2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.3. Intercultural Communication.UNIT II: THE WRITING PROCESS.4. Planning Business Messages.5. Organizing and Writing Business Messages.6. Revising Business Messages.UNIT III: WORKPLACE COMMUNICATION.7. Electronic Messages and Digital Media.8. Positive Messages.9. Negative Messages.10. Persuasive and Sales Messages.UNIT IV: Reports, Proposals, and Presentations.11. Reporting in the Digital Age Workplace.12. Informal Business Reports.13. Proposals, Business Plans, and Formal Business Reports.14. Business Presentations.UNIT V: EMPLOYMENT COMMUNICATION.15. The Job Search, Rsums, and Cover Letters in the Digital Age.16. Interviewing and Following Up.Appendix A: Document Format Guide.Appendix B: Citation Format Guide.Appendix C: Correction Symbols and Proofreading Marks.Appendix D: Grammar and Mechanics Guide.
Copyright Date
2018
Target Audience
College Audience
Topic
Business Communication / General
Lccn
2016-958170
Dewey Decimal
651.7
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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