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Built from Scratch : How a Couple of Regular Guys Grew the Home Depot from Nothing to $30 Billion by Arthur Blank, Bernie Marcus and Bob Andelman (2001, Trade Paperback)

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One of the greatest entrepreneurial success stories of the past twenty years When a friend told Bernie Marcus and Arthur Blank that "you've just been hit in the ass by a golden horseshoe," they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products. Built from Scratch is the story of how two incredibly determined and creative people--and their associates--built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years. Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500. Great Stories "Ming the Merciless": The inside account of the man who fired Arthur Blank and Bernie Marcus "My people don't drive Cadillacs " How Ross Perot almost got involved with The Home Depot "Take this job and shove it " The banker who put his career on the line to get The Home Depot the loan that enabled it to survive "Folks, I tell ya, if these Atlanta stores were any bigger, we'd be paying Alabama sales tax." Home Depot's first good ol' southern advertising campaign A Company with a Conscience When disasters like the Oklahoma City bombing or Hurricane Andrew happen, Home Depot associates don't ask for permission to respond. They react from their hearts--whether that means keeping their store open all night or being on the scene with volunteers and relief supplies. The Home Depot doesn't just contribute money to organizations like Habitat for Humanity and Christmas in April, but also provides its people to help lead and grow these community efforts. Great Lessons Know your customer: In The Home Depot's case, customers don't pay for wider aisles and a pretty store, but for a wide assortment and low prices Why everyday low prices mean more sales overall: The marketing philosophy The Home Depot learned from talking with Sam Walton Market leadership: Why The Home Depot never goes to a major new market with plans to open just a few stores The strategy for profitable growth: How The Home Depot redefined its U.S. market from its $135 billion traditional "do-it-yourself" base to a much larger pond of $365 billion How to change the rules of the game: How The Home Depot bypassed almost all middlemen, allowing it to pass on huge savings to customers Built from Scratch is the firsthand account of how two regular guys created one of the greatest entrepreneurial successes of the last twenty years. Opening the First Store "What the hell happened? Who screwed up the store? . . . Whatever time remained before the doors were scheduled to open for the first time, we sped around in forklifts, stomping on the brakes, scuffing up the flooring so it would once more look like a warehouse." Customer Service "If ever I saw an associate point a customer toward what they needed three aisles over, I would threaten to bite their finger. I would say, 'Don't ever let me see you point. You take the customer by the hand, and you bring them right where they need to be and you help them.'" Giving Back "When The Home Depot went public we realized that we had the financial capacity and wherewithal to give back to the communities where we did business. There is a concept in Judaism called tzedaka, which means 'to give back.' It is considered a mitzvah, a good deed, to give to someone who doesn't have, and we believe strongly in giving back to the community." Selling the Vision "We had to be psychologists, lover

Product Identifiers

Publisher
Crown/Archetype
ISBN-10
0812933788
ISBN-13
9780812933789
eBay Product ID (ePID)
1673725

Product Key Features

Book Title
Built from Scratch : How a CoupleOf Regular Guys Grew the Home Depot from Nothing to $30 Billion
Author
Arthur Blank, Bob Andelman, Bernie Marcus
Format
Trade Paperback
Language
English
Topic
Industries / Retailing, Entrepreneurship, General, Do-It-Yourself / General, Repair, Corporate & Business History, Business
Publication Year
2001
Genre
Biography & Autobiography, House & Home, Business & Economics
Number of Pages
352 Pages

Dimensions

Item Length
9.5in
Item Height
1in
Item Width
6in
Item Weight
11.8 Oz

Additional Product Features

Lc Classification Number
Hd9999.D622m375 2000
Copyright Date
2000
Lccn
00-029035
Dewey Decimal
381/.45683/0973
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes

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item 1 Built from Scratch: How a Couple of Regula- paperback, Bernie Marcus, 0812933788
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5.0

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Most relevant reviews

5 out of 5 stars
by mrret2Dec 08, 2020
great
this is a great American story of build a huge company from scratch. Yes its a 40 year old story but a great one.
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by mccormilafe7Feb 17, 2011
Built from Scratch by Arthur Blank, Bernie Marcus, Bob
This was a gift for my 28-year-old son who just graduated in Dec 10 with his Masters Degree in Business. He has already formed leadership skills and has been promoted from earning $56K to $101K in 5 years working for the same company. I admire Arthur Blank's leadership philosophy in that he leads by example and genuinely cares about his subordinates. In turn, the corporate culture at Home Depot was very warm and productive while he was the CEO. I want my Son to closely assimilate Arthur's leadership style which, I believe, will facilitate and continue to grow his success...
5 out of 5 stars
by kiberkelvi_0Mar 31, 2016
awesome read
I would definitely recommend this book to anyone
Verified purchase: Yes | Condition: New
5 out of 5 stars
by denroussea0Aug 01, 2017
Excellent
Verified purchase: Yes | Condition: Pre-owned

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Picture 1 of 4

Built from Scratch : How a Couple of Regular Guys Grew the Home Depot from Nothing to $30 Billion by Arthur Blank, Bernie Marcus and Bob Andelman (2001, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

Ratings and Reviews

Most relevant reviews

great

Built from Scratch by Arthur Blank, Bernie Marcus, Bob

awesome read

Excellent

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