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Built from Scratch: How a Couple o- 9780812930580, hardcover, Bernie Marcus, new - Picture 1 of 1

Built from Scratch : How a Couple of Regular Guys Grew the Home Depot from Nothing to $30 Billion by Bob Andelman, Bernie Marcus and Arthur Blank (1999, Hardcover)

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Author: Marcus, Bernie; Blank, Arthur; Andelman, Bob. Condition: New. Qty Available: 1.

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One of the greatest entrepreneurial success stories of the past twenty years When a friend told Bernie Marcus and Arthur Blank that "you've just been hit in the ass by a golden horseshoe," they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products. Built from Scratch is the story of how two incredibly determined and creative people--and their associates--built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years. Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500. Great Stories "Ming the Merciless": The inside account of the man who fired Arthur Blank and Bernie Marcus "My people don't drive Cadillacs " How Ross Perot almost got involved with The Home Depot "Take this job and shove it " The banker who put his career on the line to get The Home Depot the loan that enabled it to survive"Folks, I tell ya, if these Atlanta stores were any bigger, we'd be paying Alabama sales tax." Home Depot's first good ol' southern advertising campaign A Company with a Conscience When disasters like the Oklahoma City bombing or Hurricane Andrew happen, Home Depot associates don't ask for permission to respond. They react from their hearts--whether that means keeping their store open all night or being on the scene with volunteers and relief supplies.The Home Depot doesn't just contribute money to organizations like Habitat for Humanity and Christmas in April, but also provides its people to help lead and grow these community efforts. Great Lessons Know your customer: In The Home Depot's case, customers don't pay for wider aisles and a pretty store, but for a wide assortment and low pricesWhy everyday low prices mean more sales overall: The marketing philosophy The Home Depot learned from talking with Sam WaltonMarket leadership: Why The Home Depot never goes to a major new market with plans to open just a few storesThe strategy for profitable growth: How The Home Depot redefined its U.S. market from its $135billion traditional "do-it-yourself" base to a much larger pond of $365 billionHow to change the rules of the game: How The Home Depot bypassed almost all middlemen, allowing it to pass on huge savings to customers Built from Scratch is the firsthand account of how two regular guys created one of the greatest entrepreneurial successes of the last twenty years. Opening the First Store "What the hell happened? Who screwed up the store? . . . Whatever time remained before the doors were scheduled to open for the first time, we sped around in forklifts, stomping on the brakes, scuffing up the flooring so it would once more look like a warehouse." Customer Service "If ever I saw an associate point a customer toward what they needed three aisles over, I would threaten to bite their finger. I would say, 'Don't ever let me see you point. You take the customer by the hand, and you bring them right where they need to be and you help them.'" Giving Back "When The Home Depot went public we realized that we had the financial capacity and wherewithal to give back to the communities where we did business. There is a concept in Judaism called tzedaka, which means 'to give back.' It is considered a mitzvah, a good deed, to give to someone who doesn't have, and we believe strongly in giving back to the community." Selling the Vision "We had to be psychologists, lovers, romancers, and con artists to ge

Product Identifiers

Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0812930584
ISBN-13
9780812930580
eBay Product ID (ePID)
652616

Product Key Features

Book Title
Built from Scratch : How a CoupleOf Regular Guys Grew the Home Depot from Nothing to $30 Billion
Author
Arthur Blank, Bob Andelman, Bernie Marcus
Format
Hardcover
Language
English
Topic
Industries / Retailing, Entrepreneurship, General, Repair, Business
Publication Year
1999
Genre
Biography & Autobiography, House & Home, Business & Economics
Number of Pages
352 Pages

Dimensions

Item Length
9.6in
Item Height
1.2in
Item Width
6.5in
Item Weight
22.3 Oz

Additional Product Features

Lc Classification Number
Hd9999.D622m375 1999
Copyright Date
1999
Target Audience
Trade
Lccn
98-043326
Dewey Decimal
381/.45683/0973
Dewey Edition
21

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4.8

4.8 out of 5 stars based on 8 product ratings

8 product ratings

6 users rated this 5 out of 5 stars
2 users rated this 4 out of 5 stars
0 users rated this 3 out of 5 stars
0 users rated this 2 out of 5 stars
0 users rated this 1 out of 5 stars

Would recommend

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See all 6 reviews

5 out of 5 stars
by alwaystrendyfas...Dec 02, 2014
Wonderful Book, A Must Read for anyone!
As a former Home Depot Corporate Office Associate, Everyone thinking of starting a new business should read this and learn how to treat and respect people who work for you and how it comes back to you 10 fold in their loyalty and performance! Love the Book, Love Bernie and Arthur! Had the privilege to work with each of them. Nothing but class acts! I owe them for everything I have! Happy to know I made a difference by working for them. It is a great read! Lost my copy in a move so I had to replace it!
4 out of 5 stars
by helens1009Mar 09, 2007
Built from Scratch
I enjoyed reading about the beginning of the company. This book provides an eye opening look at customer service and the extensive steps which can be taken to create customers for life. I disliked the introduction only because I was unsure which founder was speaking in first person. The information was great, but the book switched back and forth between each person without an introduction or a heading. I purchased the book because of the recent CEO change at Home Depot. The new CEO found it important to read and I wanted to know why.
4 out of 5 stars
by rafferty71Dec 26, 2018
Eh
This book is mediocre but has some positive notes to accomplish success in main stream. Actual in store associates have lost the value notes.
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by marty6345Sep 24, 2019
Capitalism at it’s finest
Just like the title says built from scratch and these two guys along with the amazing Ken Langone who got the financial backing built a culture with their employees and vendors to build thousands of stores in such a short period of time boggles the mind. Capitalism at its finest .
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by z86OIjy-Qh2@Del...Jan 07, 2009
built from scatch
I bought the book because when no one else would take me Home Depot did. I was give black market bone giving me a blood problem which took me out of the medical world. Home Depot did not care. So I wanted to read our story. And what a story. from rags to riches. Two guys and ana idea with morals and the right stuff. take a chance it may make a dream come true.

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Built from Scratch : How a Couple of Regular Guys Grew the Home Depot from Nothing to $30 Billion by Bob Andelman, Bernie Marcus and Arthur Blank (1999, Hardcover)

About this product

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Ratings and Reviews

Most relevant reviews

Wonderful Book, A Must Read for anyone!

Built from Scratch

Eh

Capitalism at it’s finest

built from scatch

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