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Boomer Consumer : Ten New Rules for Marketing to America's Largest,...S#4
US $9.99
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Located in: New Orleans, Louisiana, United States
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Estimated between Mon, May 13 and Thu, May 16 to 43230
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Seller assumes all responsibility for this listing.
eBay item number:281492301821
Item specifics
- Condition
- Very Good
- Seller Notes
- ISBN
- 9780964238671
- Book Title
- Boomer Consumer : Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group
- Item Length
- 9.1in
- Publisher
- Linx Corporation
- Publication Year
- 2007
- Format
- Hardcover
- Language
- English
- Item Height
- 0.9in
- Genre
- Business & Economics, Social Science
- Topic
- Marketing / General, Consumer Behavior, Sociology / General, Advertising & Promotion
- Item Width
- 6.5in
- Item Weight
- 17.6 Oz
- Number of Pages
- 218 Pages
About this product
Product Information
For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused. They don't know how to treat today's older Boomers, who aren't ?seniors? and never will be, but are no longer young adults.Over the past few years, Matt Thornhill and John Martin of the Boomer Project have extensively researched and studied Boomers. They have uncovered key psychological, sociological, and anthropological aspects of this generation. Their research-inspired consumer insights have appeared in stories about Boomers on NBC, CBS, CNBC, MSNBC, and PBS, as well as BusinessWeek, Time, and US News & World Report, and newspapers like The New York Times, The Washington Post, Chicago Tribune, and the Los Angeles Times.For the first time, the Boomer Project's insights have been packaged into this powerful marketing resource: Boomer Consumer. You'll learn how to connect with and influence this large-and-in-charge generation by using techniques like emotionally compelling messages, the power of story, and life stage instead of age. Plus, you'll come away with ten ?new rules? for marketing to today's Boomer Consumer that can be applied across hundreds of categories.Boomers are far from ?over the hill? as consumers. Companies and organizations that can tap into today's Boomer Consumer will be poised for success for years to come.
Product Identifiers
Publisher
Linx Corporation
ISBN-10
0964238675
ISBN-13
9780964238671
eBay Product ID (ePID)
119697998
Product Key Features
Book Title
Boomer Consumer : Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group
Format
Hardcover
Language
English
Topic
Marketing / General, Consumer Behavior, Sociology / General, Advertising & Promotion
Publication Year
2007
Genre
Business & Economics, Social Science
Number of Pages
218 Pages
Dimensions
Item Length
9.1in
Item Height
0.9in
Item Width
6.5in
Item Weight
17.6 Oz
Additional Product Features
Reviews
For more than 30 years, through my writing and public speaking, I've been attempting to wake businesses and organizations up to the enormous social, political and marketplace power of the Boomer generation. I have found Boomer Consumer to be an exceptional resource. Every page provides clear thinking, fresh insights, imaginative suggestions and most importantly, actionable advice regarding the steps to take immediately to seize the enormous Boomer opportunity. Thornhill and Martin have done their homework. These guys get it; and you will too once you read this book.--Ken Dychtwald, Ph.D. Founder and CEO of Age Wage, author of Age Wave, Age Power, the Power Years and Workforce Crisis
Copyright Date
2007
Target Audience
Trade
Lccn
2007-928671
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:281492301821
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New Orleans, Louisiana, United States
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| Free shipping | United States | Economy Shipping | Estimated between Mon, May 13 and Thu, May 16 to 43230 |
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o***g (673)- Feedback left by buyer.
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As described great price, and fast shipping. A+ Seller
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Super quick delivery, special care in packaging great communication and mdse good pre-owned condition. Thanks!
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