The item you selected is unavailable, but we found something similar.

Picture 1 of 1

Stock photo

Auto Brand : Building Successful Car Brands for the Future by Anders Parment (2014, Trade Paperback)

Be the first towrite a review.

Great Book Prices Store (301480)
96.8% positive feedback

Price:

$33.67

Free shipping

Estimated delivery Sat, May 18 - Thu, May 30

Returns:

14 days returns. Buyer pays for return shipping.

Condition:

Brand New

About this product

Product Information

Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.

Product Identifiers

Publisher
Kogan Page, The Limited
ISBN-10
0749469293
ISBN-13
9780749469290
eBay Product ID (ePID)
166245279

Product Key Features

Author
Anders Parment
Publication Name
Auto Brand : Building Successful Car Brands for the Future
Format
Trade Paperback
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
264 Pages

Dimensions

Item Length
9.2in
Item Height
0.6in
Item Width
6.1in
Item Weight
14.1 Oz

Additional Product Features

Lc Classification Number
Hd9710
Reviews
Dr. Anders Parment provides many interesting pieces of information about the car industry, the challenges it is facing and what car companies could do to work smarter, understand buyers better, and be better prepared for the future...Few people have such great insights into how the industry is working on a strategic as well as operational level. The book is easy to read and managers in car companies are recommended to read it. A must-read for anybody involved in shaping the future of the car industry., [A] fine history of the car industry's brands, how they evolved as they met challenges of globalization, and how they changed with growing regulations over safety and the environment. ...[A] reasoned study recommended for any collection strong in automobile history and culture., If you are very or even mildly interested in automotive branding and marketing, you need to read this book., Dr. Anders Parment provides many interesting pieces of information about the car industry, the challenges it is facing and what car companies could do to work smarter, understand buyers better, and be better prepared for the future...Few people have such great insights into how the industry is working on a strategic as well as operational level. The book is easy to read and managers in car companies are recommended to read it. .. A must read for anybody involved in shaping the future of the car industry., A fine history of the car industry's brands, how they evolved as they met challenges of globalization, and how they changed with growing regulations over safety and the environment. ... a reasoned study recommended for any collection strong in automobile history and culture.
Table of Content
** Chapter - 00: Introduction; ** Chapter - 01: The car - fashion item or out of fashion?; ** Chapter - 02: Competition, market structure and global challenges; ** Chapter - 03: Marketing channels; ** Chapter - 04: Car buyer behaviour; ** Chapter - 05: Car cultures; ** Chapter - 06: Automobile brands; ** Chapter - 07: Sustainable business models; ** Chapter - 08: The car in the future
Copyright Date
2014
Topic
Industries / Automobile Industry, Marketing / General, General
Lccn
2013-043356
Dewey Decimal
629.222068/8
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

All listings for this product

item 1 Auto Brand: Building Successful Car Brands for the Future By And
$17.20
Free shipping
item 2 Auto Brand : Building Successful Car Brands for the Future, Paperback by Parm...
$33.66
Free shipping
item 3 Auto Brand : Building Successful Car Brands for the Future, Paperback by Parm...
$33.67
Free shipping
item 4 Anders Parment Auto Brand (Paperback)
$38.99
Free shipping
item 5 Auto Brand: Building Successful Car Brands for the Future (Paperback or Softback
$40.38
Free shipping

See all 5

Best Selling in Textbooks

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
5.0 out of 5 stars based on 7 product ratings
$7.50 New
---- Used
Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
4.6 out of 5 stars based on 15 product ratings
$35.70 New
$34.00 Used
Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)
5.0 out of 5 stars based on 14 product ratings
$29.99 New
---- Used
Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)
5.0 out of 5 stars based on 1 product rating
$19.98 New
$10.00 Used
Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)
4.2 out of 5 stars based on 5 product ratings
$21.00 New
$18.00 Used
PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)
4.9 out of 5 stars based on 7 product ratings
$18.69 New
$13.00 Used
Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)
4.9 out of 5 stars based on 8 product ratings
$41.45 New
$38.99 Used

Save on Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Free Shipping
$37.99
Trending at $42.75
PMBOK A Guide to the Project Management Body of Knowledge 7th edition (Pb) 📋
$17.99
Trending at $21.99
National Electrical Code Handbook, 2023 Edition
$62.99
Trending at $67.45
Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable,
$12.49
Trending at $18.95
New 2022 NFPA 72 National Fire Alarm and Signaling Code USA STOCK Free Shipping
$52.24
Trending at $56.50
The Pocket Guide to the DSM-5-TR Diagnostic Exam by Abraham M..........
$12.95
Trending at $13.10

Shop by category

Picture 1 of 1

Auto Brand : Building Successful Car Brands for the Future by Anders Parment (2014, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Auto Brand: Building Successful Car Brands for the Future By And

item 2 Auto Brand : Building Successful Car Brands for the Future, Paperback by Parm...

item 3 Auto Brand : Building Successful Car Brands for the Future, Paperback by Parm...

item 4 Anders Parment Auto Brand (Paperback)

item 5 Auto Brand: Building Successful Car Brands for the Future (Paperback or Softback

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)

Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Free Shipping

PMBOK A Guide to the Project Management Body of Knowledge 7th edition (Pb) 📋

National Electrical Code Handbook, 2023 Edition

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable,

New 2022 NFPA 72 National Fire Alarm and Signaling Code USA STOCK Free Shipping

The Pocket Guide to the DSM-5-TR Diagnostic Exam by Abraham M..........

You may also like

Max Brand Fiction Paperbacks Books

Max Brand Nonfiction Paperbacks Books

Nonfiction Success Paperbacks Books

Trade Paperbacks

Lucky Brand Bookmarks

Trade Paperbacks Books