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Advertising for Dummies by Gary Dahl (2007, Perfect, Revised edition)

4.52 product ratings

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About this product

Product Information

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place--but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising--from online and print to TV, radio, and outdoor formats--to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470045833
ISBN-13
9780470045831
eBay Product ID (ePID)
56905528

Product Key Features

Book Title
Advertising for Dummies
Author
Gary Dahl
Format
Perfect
Language
English
Features
Revised
Topic
Advertising & Promotion
Publication Year
2007
Genre
Business & Economics
Number of Pages
336 Pages

Dimensions

Item Length
9.1in
Item Height
0.8in
Item Width
7.3in
Item Weight
20.8 Oz

Additional Product Features

Lc Classification Number
Hf5823
Edition Description
Revised Edition
Edition Number
2
Copyright Date
2007
Dewey Decimal
659.1
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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4.5

4.5 out of 5 stars based on 2 product ratings

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Most relevant reviews

4 out of 5 stars
by rajjaja-irbl5hn...Jan 08, 2020
Busy busy business
As long as I can advertise and get more customers in I love it for now I'm in the middle of making it so.
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by oh_c-9c0sva@del...Aug 15, 2010
buen libro
Brand new book for $1.75. I would have had to pay over $30 for this book, including the shipping cost at mbsdirect.net, wich is my school book's site.

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