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George Belch and Michael Belch have been able to take what many people, even inside the industry, consider to be somewhat elementary and dry and make it informative, insightful and intelligent while retaining enough humanity and humour to make the book a solid read. Anyone in university to a 300 level would benefit from this read, there are many good comparisons and dichotimies drawn and even old industry pros might appreciate this read for its old school new school approach in drawing togther the subjectmatter.
I bought the book 5 weeks ago and was immediately impressed with the number of features available on this inexpensive phone. It has a 1M-pixel camera, video camera, and speakerphone. The NewPhone's size is perfect for carrying in a pocket and the battery has a pretty good lifespan of roughly 4 hours. My only complaint is that the menu system on the phone makes you click four times before you can find someone in the address book, set an alarm, or perform a additional functions. Other phones I've owned have simpler menus and get you to important features easily. Overall, I'd recommend the phone if you're on a budget.
good book used for my marketing class cheap price better than buying it at the book store on campus. Long chapters though they seem to drag on and on but overall it is a great book and gets down to detail and gives great examples
It was a great options, and coming in excellent conditions. My daughter can use the book inmediatly. The book was packeges very safe.
Overall, a very thought-out book that inks all the information about the advertising business. It can be related to marketing, but marketing is all about market research and getting to know the target audience. Advertising is the fabrication of the physical layout of sending out the message about a certain product or service.
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