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Advertising and Integrated Brand Promotion by Richard J. Semenik, Chris Allen and Thomas O'Guinn (2008, Hardcover)

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Advertising & Integrated Brand Promotion - Textbook HC Version 5E - O'Guinn. Brand new. Hardcover Textbook Book titled ADVERTISING & INTEGRATED BRAND PROMOTION. Version 5E. Illustrated. By authors O’Guinn, Allen and Semenik.