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Advertising and Promotion by Rungpaka Amy Hackley and Chris Hackley (2014, Trade Paperback)

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ADVERTISING AND PROMOTION By Chris Hackley, Rungpaka Amy Hackley **BRAND NEW**.

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Product Information

This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges. It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency. The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose. New to the third edition: chapter on strategy and creativity additional case studies with increased global coverage including emerging markets images of classic and recent ads from the street, print, online and television increased coverage of the internet, social media and their effects on advertising companion website materials including relevant videos, journal articles and a Jeopardy-style game for the classroom The textbook is now also supported by a new author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.

Product Identifiers

Publisher
SAGE Publications, The Limited
ISBN-10
1446280721
ISBN-13
9781446280720
eBay Product ID (ePID)
203439752

Product Key Features

Author
Rungpaka Amy Hackley, Chris Hackley
Publication Name
Advertising and Promotion
Format
Trade Paperback
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
360 Pages

Dimensions

Item Length
9.1in
Item Height
0.8in
Item Width
7.3in
Item Weight
23.1 Oz

Additional Product Features

Lc Classification Number
Hf5823
Edition Number
3
Reviews
Lucid, insightful, an inspiration for even more creative communications and a treat for the mind. A must read for all wanting to better understand advertising and promotion
Table of Content
Chapter 1: Introducing Advertising and PromotionChapter 2: Theorizing AdvertisingChapter 3: The Brand and Integrated Marketing Communications PlanningChapter 4: Advertising Agencies - Organising Creative WorkChapter 5: Strategy and CreativityChapter 6: Promotional Media in the Digital AgeChapter 7: Non-Advertising PromotionChapter 8: International AdvertisingChapter 9: Advertising and Promotion - Ethics and RegulationChapter 10: Research in Advertising
Copyright Date
2015
Target Audience
College Audience
Topic
Advertising & Promotion
Lccn
2014-937946
Dewey Decimal
659.1
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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Advertising and Promotion by Rungpaka Amy Hackley and Chris Hackley (2014, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

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Additional Product Features

All listings for this product

item 1 Advertising and Promotion Paperback Rungpaka Amy, Hackley, Chris

item 2 Advertising and Promotion by Amy Hackley Book The Fast Free Shipping

item 3 Advertising and Promotion - Paperback By Hackley, Chris - GOOD

item 4 Advertising and Promotion - Paperback By Hackley, Chris - ACCEPTABLE

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