This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Product Identifiers
Publisher
Routledge
ISBN-10
0765622602
ISBN-13
9780765622600
eBay Product ID (ePID)
71117105
Product Key Features
Author
Donald w. Jugenheimer, Larry D. Kelley, Fogarty Klein Monroe
Language
English
Topic
Industrial Management, General, Advertising & Promotion
Dimensions
Item Length
9in.
Item Height
0.5in.
Item Width
7.5in.
Item Weight
14.4 Oz
Additional Product Features
Book Title
Advertising Management
Lc Classification Number
Hf5823.J84 2009
Table of Content
Preface and Acknowledgements; Part I. Advertising Management Fundamentals; 1. Foundations of Advertising Management; 2. Culture of Advertising Management, Administration, and Leadership; 3. Advertising Management Trends; Part II. Advertising Financial Matters; 4. Accounting in Advertising; 5. Financing Advertising; Part III. Advertising Business Plans; 6. Advertising Organizational Values and Culture; 7. Advertising Managerial Goals and Objectives; Part IV. Advertising Planning; 8. Advertising Management Opportunities; 9. Advertising Managerial Analyses; Part V. Advertising Budget Management; 10. Advertising Budgeting; Part VI. Advertising Management: Dealing with People; 11. Organizational Conflict, Power, and Communication in Advertising; 12. Advertising Personnel Management; 13. Advertising Personnel Management: Specific Approaches; Part VII. Advertising Management Decisions; 14. Advertising Strategies and Plans; 15. Decision Making in Advertising; Part VIII. Advertising Management Environment; 16. Advertising Constraints and Restraints; 17. Advertising Management Ethics and Social Responsibilities; Part IX. Managing the Future of Advertising; 18. Advertising Organizational Effectiveness; 19. Managing Change in Advertising; Part X. Managing Yourself; 20. Advertising Management Concerns; 21. Personal Management; About the Authors; Index.
Copyright Date
2009
Format
Trade Paperback
Target Audience
College Audience
Lccn
2008-034041
Dewey Decimal
659.1
Publication Year
2009
Dewey Edition
22
Illustrated
Yes
Genre
Art, Antiques & Collectibles, Architecture, Business & Economics
