Reviews
A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising., Praise for the previous edition: "[A]n excellent introduction to the personalities, agencies, and trends that have shaped a hugely influential industry.", Ambitious in Scope, the Book Sustains the Interest of Readers Without Getting Bogged Down in Detail., [I]f you work in marketing or advertising, I'd recommend Adland as a great primer for the background to the way the advertising industry is today. Plus there's plenty of great insights into how great campaigns came about that we can all learn from in our day-to-day work., The story of the best advertising, told with the accuracy of the best journalism and with the style of the best literature., Adland ...indeed is, a global history of advertising... Beginning with developments in the mid-9th century, the book traces the growth of advertising in the US as well as Europe, with individual chapters devoted to British, French, and Japanese advertising. ...a readable, well-designed book that will appeal to individuals with a special interest in advertising history. Summing Up: Recommended.", Writing an entire history of advertising around the world is clearly an ambitious project. Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk., Praise for the previous edition: "[A]n excellent introduction to the personalities, agencies, and trends that have shaped a hugely influential industry." --Library Journal "[H]eady, well-researched gem... a handy, entertaining and insightful guide to the past and future of the ad world." --Publishers Weekly "Writing an entire history of advertising around the world is clearly an ambitious project. Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk." --Jonah Bloom, Advertising Age, [A] mesmerizing look at the history of advertising from the first major British agencies to the influences of Eastern advertisers to today's Internet pioneers. ...For those who watch Mad Men, this book will reveal a lot of the behind the scenes history of great advertisements. ...Tungate's research is undoubtedly thorough... That being said, it's detailed and interesting and will get you thinking about the components of advertising and how that world interacts with your own. A delightful read., Adland ...indeed is, a global history of advertising... Beginning with developments in the mid-9th century, the book traces the growth of advertising in the US as well as Europe, with individual chapters devoted to British, French, and Japanese advertising. ...a readable, well-designed book that will appeal to individuals with a special interest in advertising history. Summing Up: Recommended., [H]eady, well-researched gem... a handy, entertaining and insightful guide to the past and future of the ad world., Praise for the previous edition:"[A]n excellent introduction to the personalities, agencies, and trends that have shaped a hugely influential industry."