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Advertising to Children : New Directions, New Media by Caroline Oates (2014, Hardcover)

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Publication Date: 2014-08-29. Number of Pages: 265. Weight: 1.1 lbs. ISBN10: 0230252028. Publisher: Palgrave MacMillan.

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Product Information

This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements.

Product Identifiers

Publisher
Palgrave Macmillan The Limited
ISBN-10
0230252028
ISBN-13
9780230252028
eBay Product ID (ePID)
201640945

Product Key Features

Author
Caroline Oates
Format
Hardcover
Language
English
Topic
Media Studies, Children's Studies, Developmental / General, Advertising & Promotion
Publication Year
2014
Type
Textbook
Genre
Psychology, Business & Economics, Social Science
Number of Pages
Xi, 265 Pages

Dimensions

Item Length
8.8in
Item Height
0.9in
Item Width
5.6in
Item Weight
154.7 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Bf712-724.92
Publication Name
Advertising to Children : New Directions, New Media
Table of Content
1. Introduction; Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades 2. Do Very Young Children Understand Persuasive Intent in Advertisements?; Moondore Ali and Mark Blades 3. The Development of Children's Scepticism about Advertising; Maria T. Chu, Mark Blades and Jane Herbert 4. Commercial Food Promotion to Children; Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C.G. Halford 5. Alcohol Advertising and Young People; Barrie Gunter 6. Advertising to Children in China; Kara Chan 7. Parents' Beliefs about, and Attitudes to, Marketing to Children; Caroline Oates, Nicki Newman and Athanasia Tziortzi 8. The Family's Role in Children's Interpretation of Advertising; Moniek Buijzen 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising; Fran C. Blumberg, Lauren A. Frankle, Brian Kelley and Jessica M. Williams 10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children without their Conscious Awareness; Laura Owen, Charlie Lewis and Susan Auty 11. Young Children's Ability to Identify Advertisements on Television, on Web Pages and on Search Engine Web Pages; Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates 12. The Influence of Advergames on Children's Consumer Choices and Behaviour; Amanda E. Staiano and Sandra L. Calvert 13. Conclusions; Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades
Copyright Date
2014
Target Audience
Scholarly & Professional
Lccn
2014-019517
Dewey Decimal
659.1083
Dewey Edition
23
Illustrated
Yes

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item 1 ADVERTISING TO CHILDREN: NEW DIRECTIONS, NEW MEDIA By M. Blades & C. Oates
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item 2 Advertising To Children: New Directions, New Media
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item 4 Advertising to Children : New Directions, New Media, Hardcover by Blades, Mar...
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item 5 Advertising to Children: New Directions, New Media by M. Blades (English) Hardco
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Picture 1 of 1

Advertising to Children : New Directions, New Media by Caroline Oates (2014, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 ADVERTISING TO CHILDREN: NEW DIRECTIONS, NEW MEDIA By M. Blades & C. Oates

item 2 Advertising To Children: New Directions, New Media

item 3 Advertising to Children : New Directions, New Media, Hardcover by Blades, Mar...

item 4 Advertising to Children : New Directions, New Media, Hardcover by Blades, Mar...

item 5 Advertising to Children: New Directions, New Media by M. Blades (English) Hardco

item 6 Advertising to Children: New Directions, New Media by M. Blades: New

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For Love of Country : Leave the Democrat Party Behind by Tulsi Gabbard (2024, Hardcover)

Ugly's Electrical References, 2023 Edition by Charles R. Miller (2023, Spiral)

Clydesdale Classics Ser.: Meditations : Complete and Unabridged by Marcus Aurelius (2018, Trade Paperback)

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