If your in business for yourself and want to kick butt on your bottom line. This book makes it smart, simple and succinct on how and what you need to do to achieve that goal. After 25 years of being in business for myself, I was surprised at how much simple truth this book had to offer. I read it in an afternoon and started applying the laws to my business the next day. I love books without a lot of sludge to muck thru, that get straight to the truth you need to hear. This is one of those. Read it, then give it to one of your business friends. There are lesson s to be learned here... and you're never to old or too seasoned to tune up your business. God bless these guys... I needed to hear what they had to say. Read it. Implement it, be a success!
I read this book for a marketing class and have since bought 2 copies to give to friends who are starting marketing careers. It's concepts are easy to understand and simply "ring true". The book is a very quick read but has excellent, pertinent examples for every law. I would recommend this book to anyone in business
Verified purchase: Yes | Condition: Pre-owned
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