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Marketing Management by Mark W. Johnston and Greg W. Marshall (2009, Hardcover)

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MARKETING MANAGEMENT By Greg Marshall, Mark Johnston - Hardcover **BRAND NEW**.

About this product

Product Information

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. It stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0073529796
ISBN-13
9780073529790
eBay Product ID (ePID)
63141680

Product Key Features

Author
Mark w. Johnston, Greg w. Marshall
Publication Name
Marketing Management
Format
Hardcover
Language
English
Publication Year
2009
Type
Textbook
Number of Pages
768 Pages

Dimensions

Item Length
10.9in
Item Height
1.2in
Item Width
8.8in
Item Weight
56.1 Oz

Additional Product Features

Lc Classification Number
Hf5415.13.M3699 2010
Copyright Date
2010
Target Audience
College Audience
Topic
Marketing / General
Lccn
2008-045879
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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item 1 Marketing Management
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item 2 Marketing Management by Marshall and Johnston
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item 3 MARKETING MANAGEMENT By Greg Marshall & Mark Johnston - Hardcover **BRAND NEW**
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item 4 Marketing Management by Marshall
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Most relevant reviews

5 out of 5 stars
by gUv4JQlqSzu@Del...May 13, 2010
I like this book since it is one of my text books
This book is really awesome due to it is one of required material in my Marketing classes. It's quite so long it meant it's very thick. So, it made me cry because i could not finish reading before attended classes. By the way, hope you guys enjoy with it!!!!!
5 out of 5 stars
by jVHIO8-ES2i@Del...Sep 01, 2010
Marketing Management by Gregns
Marketing Management by Greg W. Marshall, Mark W. Johnston (2009, Hardcover) Tell us about this product and share your opinion with others. This is your review of the product and not a review of any seller that might have sold you this product. If you need more information, see our writing guidelines.

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Marketing Management by Mark W. Johnston and Greg W. Marshall (2009, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Marketing Management

item 2 Marketing Management by Marshall and Johnston

item 3 MARKETING MANAGEMENT By Greg Marshall & Mark Johnston - Hardcover BRAND NEW

item 4 Marketing Management by Marshall

Ratings and Reviews

Most relevant reviews

I like this book since it is one of my text books

Marketing Management by Gregns

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