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Principles of Marketing by Gary Armstrong and Philip Kotler (2007, Hardcover)

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Principles of Marketing by Gary Armstrong and Philip Kotler (2007, Hardcover). Condition is Brand New. Shipped with USPS Media Mail.

About this product

Product Information

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0132390027
ISBN-13
9780132390026
eBay Product ID (ePID)
57027131

Product Key Features

Author
Philip Kotler, Gary Armstrong
Publication Name
Principles of Marketing
Format
Hardcover
Language
English
Publication Year
2007
Type
Textbook
Number of Pages
736 Pages

Dimensions

Item Length
11.1in
Item Height
1.2in
Item Width
8.8in
Item Weight
62.9 Oz

Additional Product Features

Lc Classification Number
Hf5415.K636 2008
Edition Number
12
Table of Content
Part 1 Defining Marketing and the Marketing Process 2 1. Marketing: Managing Profitable Customer Relationships 2 2. Company and Marketing Strategy: Partnering to Build Customer Relationships 34 Part 2 Understanding the Marketplace and Consumers 62 3. The Marketing Environment 62 4. Managing Marketing Information 94 5. Consumer Markets and Consumer Buyer Behavior 128 6. Business Markets and Business Buyer Behavior 158 Part 3 Designing a Customer-Driven Strategy and Marketing Mix 182 7. Customer-Driven Marketing Strategy: Creativing Value for Target Customers 182 8. Product, Services, and Branding Strategies 216 9. New-Product Development and Life-Cycle Strategies 250 10. Pricing Products: Understanding and Capturing Customer Value 282 11. Pricing Products: Pricing Strategies 306 12. Marketing Channels and Supply Chain Management 332 13. Retailing and Wholesaling 364 14. Communicating Customer Value: Integrated Marketing Communication Strategy 396 15. Advertising and Public Relations 424 16. Personal Selling and Sales Promotion 450 17. Direct and Online Marketing: Building Direct Customer Relationships 478 Part 4 Extending Marketing 514 18. Creating Competitive Advantage 514 19. The Global Marketplace 540 20. Marketing Ethics and Social Responsibility 570 APPENDIXES 1. Marketing Plan A-1 2. Marketing by the Numbers A-11 3. Careers in Marketing A-27 References R-1 Glossary G-1 Credits C-1 Index I-1
Copyright Date
2008
Target Audience
College Audience
Topic
Marketing / General
Lccn
2007-000562
Dewey Decimal
658.8
Dewey Edition
20
Illustrated
Yes
Genre
Business & Economics

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item 1 Principles of Marketing, 12th Edition - hardcover, Philip Kotler, 0132390027
$5.10
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item 2 Principles of Marketing, 12th Edition [ Kotler, Philip ] Used - Acceptable
$5.95
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item 3 Principles of Marketing by Kotler, Philip; Armstrong, Gary
$7.44
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item 4 Principles of Marketing, 12th Edition
$6.51
+$3.99 shipping
item 5 Principles of Marketing by Gary Armstrong and Philip Kotler (2007, Hardcover)
$5.49
item 6 Principles of Marketing: United States Edition by Armstrong, Gary Hardback Book
$11.98
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item 7 Principles of Marketing by Ph.D. Kotler, Philip: Used
$14.24
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4.7

4.7 out of 5 stars based on 26 product ratings

26 product ratings

19 users rated this 5 out of 5 stars
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See all 25 reviews

4 out of 5 stars
by mactool63Nov 04, 2008
Book sale of Principles of Marketing
When it comes to buying a usable product, in todays market, sometimes an old military adage statement; "Good enough for government work" applies. In the case of purchasing this book, at MBS Direct this item sells for almost $200. Writers and publishers are making a killing, at our expense! Especially when they change or update contents just to force students to buy the "Newer Edition". I'll leave rationalism for you to decide. There are several versions of this book available(not referring to editions), versions are manufactured in different qualities. Our two US versions sold are hard and soft cover. Also, to keep things fair and globally marketable, there is an Eastern Economy additions available. With Eastern Economy Addition, THE ONE I RECEIVED, is identical, text wise, to the US sold versions but the quality of print, paper are of less quality. To assure usability, I took the book to class and compared it with a nearby student book, who paid $200. To be frank, in case someones wondering, NO I did not check every page, simply compared the beginning chapter pages, numbers as well as Preface. I did not find any subtle differences, none. If your taking classes, then it may be profitable for you to check out these versions, but do your homework! I can not speak for every text book. I paid $60 for a book that will be used for six weeks, therefore, it makes good sense to save dollars.Read full review
4 out of 5 stars
by Pl1J15vSStO@Del...Sep 07, 2008
How to buy handmade wooden toys ?
I am selling Handmade wooden toys . Before I listed the items , I thinking if there is anybody who will buy the items , because ,they are painted . Eventhough , some buyer really have this consideration . I am just want to say that their thought is right ,however, We use natural latex glue to do the joining work which makes the toys sturdy and durable. We use safe and non-toxic paint and ink for silk-screen printing. The glue, paint and ink can pass ASTM and EN-71 international testing standard .I want to use HTML code to put the report in my item description , but it failed . So if you are interested in any my items , pls go to my buying guide to check the Testing reports . The toys like mine have exported to west countries , including US , UK , GERMANY , SPAIN ,etc for it is environmental and fancy design as well as beneficial for children's intelligence growth . We are doing honest and long run business . Pls just go my items for your interest . Good luck to you and have a nice day ! AngelaRead full review
4 out of 5 stars
by shut_tfuSep 15, 2008
marketing book
I bought this book for a class. Seems to have the same content as the American version. Cosmetically the book looks great other than a little normal wear and tear. great book!
5 out of 5 stars
by skootrbbMar 03, 2008
Marketing Book is GR8
The website that accompanies this book is GR8! It has flashcards, quizzes and lots of useful information. The book has great examples and I found the subject interesting. It really opened my eyes to how companies market their products. I never realized all the games they play to get the consumers attention to their product.
4 out of 5 stars
by 8Eo4H3RcSjy@Del...Feb 10, 2008
Great Marketing Book for Beginners
The book is exactly what I was looking for. It is used for my introduction to marketing class. It is very simple to understand for a first timer to marketing. The charts and pictures explain concepts in a broken down fashion.

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Principles of Marketing by Gary Armstrong and Philip Kotler (2007, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

Ratings and Reviews

Most relevant reviews

Book sale of Principles of Marketing

How to buy handmade wooden toys ?

marketing book

Marketing Book is GR8

Great Marketing Book for Beginners

Best Selling in Textbooks

Save on Textbooks

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