It is said that a picture is worth a thousand words. Well, a video is worth a thousand pictures. Thats why it is very effective to include product video for your eBay listings to help you sell more.
In this guide I will give you a quick tutorial on how to create product video.
In this guide we will go over the following:
- Product Details
- Finishing Touches
- Uploading Video
- Adding Video To Your eBay Listing
First of all, preparation is the single most important factor in either having success or failure. When you are preparing to shoot a video about your product make sure your orientation is presentable. What do I mean by orientation? I mean your space. Dont shoot a video with you sitting in your garage with boxes of items around you make it look like you are actually sitting in an office and presenting an item. Don't over-dress and don't under-dress, meaning don't wear your pajamas or wear used up dirty clothing.
So find yourself a clean table, and a chair to make it look like you are in your own office. If you are reading this you are probably a seasoned seller on eBay so you have your own company. Try to create some banners of your company name with some features like "Free Shipping" and also includes your website url or your eBay store url and put it on the wall behind you.
Make sure you have the right equipment, which can record and have clear and proper sound. If needed get yourself a microphone which will help the buyer listen to you more clearly and loud enough. Make sure there is no sound like a train passing nearby, or your wife calling you to eat.
Describing your item could be difficult, do not create a script and read it, this will result in a very boring mellow video. Do not do it. Instead create a list like this:
- Sleek Design
- Good Grip
- Lasts Long
- Made in China
This way you wont read off the screen. Just touch up on those points and that's it.
Once you are done with the product details, it is a must to include the finishing touches which will be the same script for every product.
Once you end the video presentation the best way to end it is with a short pitch of your website/ebay page with some features you offer.
Here a great example: "Check out more of our great products on my eBay store www.ebay.com/mystore. We offer a variety of great items and free shipping on all of our items, so check them out now".
That is a very important part. Psychologically, the watcher is concentrated on your video, and once you give them directions to go to your store, they will do it. Otherwise the ending has no action that you ask the buyer to take.
eBay only accepts video attachments via YouTube, so you have to create an account at YouTube and upload your videos. When you first upload the video from your video camera to your computer you will probably notice that a 6 minute video is usually around 1GB in size which will take you 3-4 hours to upload to YouTube.
I use a mac so I upload the video file to Final Cut Pro, and from there I cut the video size from 1GB to 100MB. That takes about 10-20 minutes and then I upload it to YouTube which takes another 10-20 minutes max. For windows users you can use Windows Movie Maker, just upload the video and then save the file with a lower size.
Adding Video To Your eBay Listing:
The only way eBay allows you to add video to your listing is only from YouTube and using this html code:
<object height="385" width="640"><param name="movie" value="YOUTUBE_VIDEO_LINK?fs=1&hl=en_US"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always">
<embed src="YOUTUBE_VIDEO_LINK?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="385" width="640"></object></p>
Once you uploaded the video on YouTube, make sure you allow it to be embedded, which is usually the default option. Once you have the link insert the link the the above code instead of "YOUTUBE_VIDEO_LINK" and yes, you have to include it 2 times.
Once you have that uploaded, save the listing and you have created a video for your eBay listing! Congrats!
If you need any help whatsoever feel free to contact me. See you next time.