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Apple’s home entertainment system, Apple TV updates to 4K. Yet, Apple TV’s 4th Generation still has stellar tech specs. Apple fans light up searches for their home connectivity.

Released in June, the Huawei P10 is the official phone of the Toronto Film Festival 2017. It’s primed for film-quality video using Leica technology and 3D facial recognition. Searches rise.

Apple just announced the iPhone X. It releases in November with pre-orders the week before. However, Apple fans soothe their wait by finding phone cases in all styles. Really early adopters drive searches.

EA Sports released the demo versions of FIFA 18 for PS4, Xbox One, and the PC. The full game versions including a legacy edition will release soon and players queue for pre-orders. Searches kick up.

Luvabella is a baby doll that responds to touch and sound—play peek-a-boo, teach new words or grasp the baby’s finger. Precociousness has never been so interactive. Searches rise for early holiday lists.

This fall, UGG adds color and swag to a new shoe collaboration with designer Jeremy Scott. UGG’s cooler weather footwear collection arrives with new styles for the season. Searches step up.

Introduced last year by LeBron James, Nike Tech wear releases its fall 2017 collection. Created for the wearer’s athletic and casual sides, this collection is ready to take on the day. Searches rise.

Launching new cartoons abroad, BEYBLADE’s spinning top excitement hits U.S. shores. With manga origins, BEYBLADE tops have distinct traits that unmask their personalities. Fans spin searches to find their style

After a stellar weekend at the box office, Stephen King’s It reimagines childhood dreams as nightmares. This newest feature film has fans going back to where it started—the book. Searches rise for Pennywise.