The store name is The Mad Hatter and More Insanity because the focus is hats, and my prices are so low on SOLD OUT hats I would have to be insane to offer them, and also have recently entered into more sports apparel other than just hats. I mainly offer RARE items, that tend to be SOLD OUT and nearly impossible to find elsewhere. Everything sold, is purchased through major retailers. Rest assured it is 100% authentic and Fakes or Knock Offs are not sold here. Check out my feedback which I think speaks for itself. Currently, selling mostly sports hats. Mainly NFL and NBA, and mostly winter knit hats, but have recently expanded into NHL, MLB, Comics, Tokidoki, Transformers, and TMNT s. Focus was winter hats, but recently have started selling fitted and adjustable caps, mostly New Era and Mitchell & Ness. Also, have expanded into all kinds of sports apparel, being from Akron, OH, I offer a large range of Browns, Cavaliers, Bengals, and OSU sports apparel along with many other teams.