The SooRoo Brand!!! Making Bed Time The Best Time SooRoo is a premium kidswear brand with an eye on shuteye. Focused on that magical bonding time young patents enjoy every night, our original bedding and fine sleepwear envelop childhood in sumptuous comfort and artistic expression. Inspiration for out prints is always drawn from the heart. SooRoo is the brainchild of young parents, and we are dedicated to creating unique products that become part of your family. That's why every piece in our catalog is designed in New York and meticulously hand drawn by talented local sketch artists. SooRoo is passionate about growth. And sleep is just part of the equation. With input from educators and child specialists, each of our prints hides a unique design element made to awaken child curiosity for educational opportunities that bring families closer together. You raise your child. We raise the bar.