Invicta, Latin for “invincible”, was originally founded in Switzerland by Raphael Picard in 1837 and has been crafting for more than a century high quality Swiss Made timepieces, creating a culture of affordable luxury through a perfect mixture of design, quality and reasonable price. Invicta combines traditional Swiss craftsmanship with cutting-edge 21st century design. Famed for its bold ‘big dial’ designs, Invicta has over 1000 watch styles for men and women, from formal to high fashion. It has become hugely popular in the United States, also among celebrities and professional athletes including Jason Taylor, who teamed up with the brand to create his own line of watches, Jason Taylor for Invicta. The brand’s headquarters are now located in Hollywood, Florida where Eyal Lalo is its active President and CEO. Invicta is distributed in over 42 countries including Hong Kong, and China.