We are the official eBay store for L'Oréal USA, offering products that are made, manufactured, and sold by L'Oréal. All products sold through our eBay store are new and have never been used. They are the same high-quality L’Oréal products sold through our other retail channels. L’Oréal Paris is a leading total beauty care company based in Paris, France. Our main goal is providing affordable luxury for people who demand excellence in beauty. L’Oréal Paris is a truly global beauty brand. Our signature phrase, “Because I’m Worth It”, is meant to inspire each and every woman to embrace her own unique beauty and reinforce her sense of self-worth.