Who you are, what you believe in: that’s what you wear every day. And that is what we make clothing for. Welcome to a new way of apparel. HBY Basic. Launched in 2013, is an established online selling company that lets it directly sell basic, commodity-level items at lower prices than many of the companies that populate its site. It never stops evolving because your life never stops changing. Simple apparel with a not-so-simple purpose: to make your life better. HBY LifeWear. Simple made better.