Half Normal is an educational website for audio professionals and hobbyists alike. Our focus is on creating a community for learning and the sharing of information amongst audio engineers, producers, and musicians; and on providing a new type of shopping experience that's unique to their fields. The educational portion of the site will be rich with video tutorial content, an industry blog, and a forum for members to share their knowledge. The e-commerce side will provide a curated collection of audio equipment that we trust and use ourselves, coupled with thorough product reviews and documentation to better inform our customers. While we're working diligently on creating our site, at launch we're kicking things off by selling high-quality audio cables at affordable prices through eBay's store platform. Using only the best components, we hand solder each cable to order in our Brooklyn shop.