We are primarily geared toward lake fishing and specialize in Walleye fishing tackle. Located on one of the best lakes for Walleye in the USA we have a great area to create and test new products used for Walleye fishing. We carry big brand name items like Rapala, Berkley and Eagle Claw, but we also have a large variety of custom local made products like Mad River, Fresh Run, and Voodoo used on Oneida Lake and around the USA for Walleye, Perch, Panfish and Trout. If we don't have it in stock or shown in our listing please feel free to drop shot us a line and we will sinker our teeth into the product line and specific items you are looking for. If we can't get it we might be able to help you find out where you can. Several years of tackle building and custom designs have gone into many of our products and we will continue to bring you the best quality products we can find. We always promote USA made products and local tackle.