The Black Diamond mission is to make sure that every customer is completely satisfied. If we can continue to do that, hopefully, we will continue to be successful and grow as a business. According to both the owners they are 100 percent focused on satisfying the customer. Black Diamond takes pride in offering a huge selection of new and pre-owned bikes for their customers to choose from which is why we keep the largest inventory in the Midwest. We also believe in having great prices and a motorcycle to fit any budget.