I began a career as a fishing lure designer in 2007 with my own product line of bass lures that are more artisanal than mass production at Bassdozerstore.com, based on the idea that I can build better bass lures than exist on the market to share in limited quantities with my fellow bass anglers across the USA and worldwide. My versatile product mix gives anglers superior lure designs not available anywhere else by anyone else, with the highest possible product quality and customer service, at a good price, while staying engaged as an online mentor to anglers that are my customers through the insightful info I share how best to have confidence, success and satisfaction with each item. Thank you for your business and have fun bass fishing! - Russ Bassdozer