The original JNCO Store, all are new items. With its roots established in 1985, the JNCO brand catapulted from a Los Angeles cult brand to global recognition in the 1990’s through its groundbreaking denim line. Non-conformist, innovative and truly original, JNCO immersed itself in the skate, music and art counterculture. What emerged was more than a brand – JNCO defined a way of life that pushed the limits, encouraged creativity and championed individuality creating the original lifestyle brand that became the foundation of the 90’s youth generation. Propelled by its profound objective, JNCO aims to place itself at the forefront of street fashion. JNCO is back and pushing boundaries once again while staying true to the street/skate culture that is deeply rooted in its DNA. Through the use of cutting-edge techniques and application of fresh, unconventional styles, JNCO sets to defy the rules of street wear and re-establish a brand and aesthetic that is purely in a class of its own.