Grow your business with eBay

Reach millions of potential buyers.

Start selling
Grow your business with eBay

Millions of global buyers

We’re one of the world’s largest marketplaces, connecting you with buyers near and far.

We’ve got your back

You’re protected by policies, monitoring, and a customer support team created to keep you and our community safe.

A community of sellers

Connect with other sellers through hosted meetups, community forums, seller events, and more.

It’s easy to start selling on eBay


Create a business selling account

This step requires you have your bank account or credit card information, tax information, and government ID.


Set up your account policies

Pick your shipping, return, and payment policy preferences that will then be used for your listings.


Upload your inventory

Use our suite of tools to onboard your inventory and start selling!

We’re where the world shops

Seller stories

Get inspiration from other sellers. Here are some of our favorites.

Everything you need to run your online business

From inventory to fulfillment, we’ve got the tools you need and can connect to anything you already use.


Inventory management

You’ll gain access to a variety of tools that help you list, bulk upload, and integrate with APIs. You can also use third-party tools.


Manage orders

Our sellers receive discounted shipping labels from major carriers. We also offer international fulfillment with intermediated shipping options.


Research & Insights

Terapeak, an exclusive eBay insights tool, is an effective way to research what your competitors are doing, how they’re doing it, and how you can improve your own listings on eBay.


Marketing tools

Use our robust suite of marketing tools to create promotions to grow your sales. Increase the visibility of your listings using Promoted Listings.


Brand building tools

Get an eBay Store subscription to unlock a customizable storefront where you can showcase your brand and inventory to buyers.


The eBay app

Manage your business on the go with our app. Control listings, fulfill orders, respond to buyers, and more from anywhere, at any time.

Open your store on eBay

Pick a storefront plan that works best for your business needs to start building out your brand on eBay.

Open store
Open your store on eBay

Find a plan that’s right for you

Stores give buyers a destination to browse and learn more about your brand. You don’t need one to sell but, if you’re interested, we have plans to fit any budget and business.



with 1-year plan or $7.95/mo without

Our intro package for occasional sellers.



with 1-year plan or $27.95/mo without

Get your business started with additional tools and reduced fees to help you grow.



with 1-year plan or $74.95/mo without

Designed to help larger businesses take it to the next level with more free listings.



with 1-year plan or $349.95/mo without

Even more free listings, promoted listing credits, and with dedicated support for high volume.



with 1-year plan

Get all the benefits of all plans, plus the lowest fees and highest discounts.

Not sure what's right for you?

No problem! Compare the details of available plans to get a better idea.

Seller FAQs

How much does it cost to sell?

In most categories, we only charge once your item sells (up to a 14.35% final value fee and $0.30 per order). Your first 200 listings each month are free.

Should I register as a business?

Yes, any LLC’s, sole proprietorship, publicly traded company, non-profit, and any other type of business should register as a business on eBay

How do I get paid from buyers?

Payment on eBay happens automatically. We’ll help you determine what payment method you wish to accept upon listing your item. To help provide a safe experience, we only allow payment methods that offer strong protection for buyers and sellers.

What can I sell on eBay?

You can sell almost anything, from homemade goods to used or unused items. We do restrict items that violate any laws or infringe on intellectual property.

How should I choose my listing price?

For most items, we can provide a price recommendation for you based on recently sold, similar items. How you price your item can depend on whether as an Auction or as a Buy It Now listing. Choosing a lower starting price for auctions can help create more interest.

How do I create an account?

If you want to register as a business, select Create a business account on the registration page. We’ll ask for some additional details like your business name, type, and address. if you are receiving payments from eBay with a business bank account, you need to have a business account on eBay.

Can I sell locally on eBay?

You can! When creating your listing, you can offer local pickup by selecting it in shipping details. Once the buyer pays, they’ll receive a QR code you can scan to confirm the item has been picked up.

What information do I need to list an item?

Pictures(s), product title, product description, item specifics, GTIN when applicable. Examples of Perfect Listing Titles: Fashion: Lululemon Cashmere Sweater Medium Blue Mens V Neck New Long sleeve. Electronics: Dell Chromebook CB1C13 11.6in Intel Celeron N2840, 2.16GHz 2GB 16GB SSD.

Not a business? Not a problem.

You can make extra cash selling to millions of buyers around the world with 200 free listings a month.

Learn more
Not a business? Not a problem.