Expanded access to Promoted Listings, Seller Hub enhancements, Best Offer and “Offer to buyers” updates, and new Volume Pricing features.
What you need to know
- Promoted Listings is now available to non-Store subscribers
- Best Offer and “Offer to buyers” enhancements
- Multi-quantity listings promotions with Volume Pricing
Promoted Listings and Seller Hub overview
Expanded access to Promoted Listings plus new Seller Hub enhancements
Promoted Listings is now available to all sellers in good standing, even if you don’t have an eBay Store subscription. In addition, you can now create Promoted Listings campaigns quickly and easily on the Active listings page in Seller Hub, and monitor which items have sold via Promoted Listings on your Orders page. Promoted Listings can help boost your listings visibility on eBay and may help improve chances of conversion.
In addition, it’s faster and easier to promote listings when you “sell similar” or relist items that you previously promoted. Now your previous Promoted Listings settings will automatically apply when you “sell similar” or relist items, reducing steps and saving time.
You select your Promoted Listings ad rate and pay only when your item sells
A Promoted Listings fee is charged based on the ad rate you choose, which is a percentage of your item’s final sale price (excluding shipping and taxes). The fee is only charged when a buyer clicks on a promoted listing and purchases the item within 30 days of that click. Our guidance tools remove the guesswork by suggesting items to promote and at what cost. Detailed campaign metrics and sales reports are available to help you monitor and fine tune your Promoted Listings campaigns.
Promoted Listings and Seller Hub FAQs
How will my listings visibility be impacted by this change?
We are constantly improving the quality, relevancy, and placements of your listings, which allow us to keep increasing visibility for all sellers.
How will my ad rates be impacted if more sellers use Promoted Listings?
With Promoted Listings, you choose ad rates that you are comfortable paying when your items sell. We do not charge a flat fee for Promoted Listings. We do offer trending ad rate guidance, which is based on average ad rates set by sellers, for similar promoted items. Trending ad rates may increase and decrease over time depending on selections that sellers make.
I do not have an eBay Store subscription and am now eligible for Promoted Listings. Where do I go to start using this service?
You can access Promoted Listings several ways:
- When you list, you will see a “Sell it Faster” option in the listing flow that allows you to promote your items.
- On the Active Listings page in Seller Hub, you can see which of your listings are already promoted or eligible for Promoted Listings.
- You can also go to the Promoted Listings campaign manager and set up a campaign in 3 easy steps.
How do you determine if a seller is “in good standing?”
All sellers who are not below standard are in good standing. Learn more about eBay performance standards.
Best Offer and “Offer to buyers” Seller Hub overview
Best Offer and “Offer to buyers” enhancements in Seller Hub
Starting in May 2019, we’re making several improvements to help you take advantage of these features. Please check Seller Hub often for updates to your account.
New Best Offer and “Offer to buyers” features include:
- Edit Best Offer in bulk. Apply Best Offer to multiple listings at one time in Seller Hub. When you enable Best Offer in bulk, you’ll also be able to set auto-accept and auto-decline thresholds. The auto-accept and auto-decline price you set using the bulk function will not change when you change the price.
- Best Offer filter. Filter listings eligible for Best Offer on your Active Listings page in Seller Hub.
- “Offer to buyers” filter. Filter listings eligible for “Offer to buyers” on your Active Listings page in Seller Hub.
- Bulk “Offer to buyers.” Apply “Offer to buyers” to eligible listings in bulk on your Active Listings page in Seller Hub.
Best Offer and “Offer to buyers” Seller Hub FAQs
I want to send offers to buyers for listings that are not Promoted Listings or Best Offer listings. Can I filter by Promoted Listings and Best Offer?
No. Currently, you can filter by Promoted Listings or Best Offer, but not a combination of those features.
I experience a high volume of unpaid items for Best Offer listings. Why can’t I require immediate payment for Best Offer listings?
Best Offer allows buyers and sellers to negotiate the final selling price and our immediate payment infrastructure cannot currently be utilized for Best Offer until negotiations have been completed. We are actively working to extend immediate payment to Best Offer.
Will all Seller Hub users be able to edit in bulk with the new Best Offer feature?
Yes. All Seller Hub users will be able to edit in bulk with the new Best Offer feature.
What are my choices when I use the new Best Offer feature?
You can bulk-edit Best Offer for up to 200 listings at a time and make the following selections:
- Enable Best Offer
- Optionally edit/enable an auto-accept price (the threshold price you choose for accepting an offer)
- Optionally edit/enable an auto-decline price (the threshold price you choose for declining an offer)
Will I be able to bulk-edit Best Offer on the mobile app?
No. The bulk-edit Best Offer feature is currently only available in the desktop version of Seller Hub.
Where will I be able to see which listings I’ve edited in bulk?
You can see the listings you have applied Best Offer to with a “Best Offer added” filter on your Active Listings page in Seller Hub. In addition, each listing shows whether Best Offer has been added in the Current Price column.
Will I be able to filter by listings for which I’ve already sent an “Offer to buyer?”
Yes. You can filter listings for which offers have and have not been sent. “Offer sent” will appear next to your listing on Seller Hub when you send an offer.
Will all interested buyers receive offers to buyers?
All buyers who are watching listings will receive offers to buyers unless they have opted out of receiving such communications from eBay sellers.
Can I can send another offer to buyers if none of my interested buyers accepts my first offer?
For a single listing, you can only send an offer to an interested buyer once. We limit the number of offers you can send to ensure that buyers aren’t inundated with multiple offers if they did not express interest in your first offer. If you have new watchers after you sent an offer, you may send a new offer to those buyers. You are required to wait 48 hours for the first offer to expire before you can send the second offer.
If I end my listing and relist it or “sell similar,” will I be able to send an offer to a buyer to new watchers of that listing?
Yes. If you end a listing and relist it or “sell similar,” you will be able to send an offer to new watchers of that listing who have opted in to receiving communications related to items that they are interested in.
Can I send an offer to buyers watching an Auction listing with Buy It Now available?
No. Currently the feature is available only on fixed price Buy It Now listings.
New Volume Pricing listing and promotion features overview
With Volume Pricing, you can incentivize buyers to purchase two or more identical items at once by setting meaningful discounts for multi-quantity purchases (e.g., save 5% when you buy 2, 10% when you buy 3, etc.). We’re continuously enhancing Volume Pricing because it improves both seller and buyer experiences on eBay by driving multi-quantity purchases for sellers while helping buyers save money.
Sellers have asked us to give them the ability to edit and select the inventory they usually list with the Volume Pricing feature. Now you can add or remove inventory, and select your standard inventory from a convenient dropdown menu. An updated user interface makes it easier for you to create Volume Pricing promotions—even in the listing flow.
In addition, you can now create Volume Pricing promotions for similar items with multiple variations (e.g., color or size) in a single listing, and set discounts for minimum quantity purchases, even if the purchases are not for identical items.
New Volume Pricing listing and promotions features FAQs
How do I create a Volume Pricing promotion in Seller Hub?
To set up Volume Pricing discounts on listings with variations, select the Marketing tab in Seller Hub and follow these steps:
- Select Manage Promotions in the Merchandising drop-down menu
- On the Manage Promotions page, click the Create Promotion button and select Volume Pricing in the drop-down menu
- On the Create Volume Pricing page, you will be able to set volume-based percentage discounts for items you want to promote
- Click on Launch to apply the Volume Pricing promotion to your listings
When is the discount applied?
If a Volume Pricing promotion contains Item A and Item B, but not Item C:
- The discount is applied when a buyer purchases multiple quantities of any item in your promotion—e.g., buying 2 x Item A, in a single transaction, will trigger the discount.
- The discount is also applied when a buyer purchases single quantities of multiple items in the same promotion—e.g., buying 1 x Item A and 1 x Item B, in a single transaction, will trigger the discount.
- The discount will not be applied when a buyer purchases single quantities of multiple items that aren’t in the same promotion—e.g., buying 1 x Item A and 1 x Item C, in a single transaction, will not trigger the discount
If you selected the Apply discount for a single item-only feature for a campaign that contains Items A, B, and C:
- The discount is applied when a buyer purchases multiple quantities of Item A, B, or C only.
- The discount will not be applied if the buyer adds Item A and Items B or C to the cart.
- The discount is applied if Item A has multiple variations (e.g., colors) and the buyer adds variations of Item A to their cart.
How many listings can I apply Volume Pricing to?
Volume Pricing can be applied to 500 SKUs, or item IDs, per promotion. If you create rules by selecting categories or select the All Inventory option, Volume Pricing is applied to all qualifying inventory.
How do I end a Volume Pricing promotion early?
Find the Active promotion you want to end on the Promotions dashboard and select Pause in the Action dropdown. After you pause the promotion, select Delete from the Action dropdown to permanently end it.
How does Volume Pricing work with other promotions?
If your item is in multiple promotions, this is the order of visibility:
- Volume Pricing
- Codeless coupons
- Order discounts
- Sale event + markdown
- Shipping discounts
If you run a Volume Pricing promotion along with Codeless coupons and Order discounts, regardless of which one is shown to buyers, the single best discount will be applied based on the items in a buyer’s cart at checkout.
If you run a Volume Pricing promotion along with a markdown sale event, Volume Pricing will be applied on top of your discounted price.
If you are using shipping discounts, Volume Pricing may also be applied.