Growth tools

Send more offers to buyers and negotiate offers, create Promoted Listings on mobile devices, and access Terapeak, the eBay insights tool, in Seller Hub.

What you need to know

  • Send offers to buyers that have added items to carts
  • Negotiate “Offers to buyers” with a new counter offer feature
  • Access Promoted Listings from a mobile device and My eBay
  • Removal of duplicate promoted and non-promoted listings in search
  • Increased visibility for Promoted Listings in search results
  • Access Terapeak, the eBay insights tool, in Seller Hub

Offers to Buyers overview

Send more offers to buyers and negotiate offers in Seller Hub

We’re introducing new “Offers to buyers” features that will help you reach more buyers and negotiate your offers.

Target buyers who add items to their carts but haven’t completed their purchases

Previously on Seller Hub, you could only send offers to buyers that are watching your listings. The new “Offers to buyers” feature will allow you to send offers to additional buyers that have added your items to their carts but not checked out within 5 days. You will be notified when buyers become eligible to receive offers through this new feature.

Negotiate your offers with buyers with a new counter offer feature

Currently, when you send an offer to a buyer, the buyer can only accept or reject your offer. Starting in early October 2019, we will add a counter offer option that will allow you and a buyer to negotiate an offer by exchanging up to five offers and counter offers for each negotiation. Seller Hub users will be able to select or deselect the counter offer capability. The counter offer feature will be available in additional selling flows over time.

Offer to Buyers FAQs

Yes. In Seller Hub, you have the option to filter for listings that are “send offer”-eligible. Eligible listings will be tagged with “Send Offers - Eligible” in Seller Hub and with “Send offers to buyers” on iOS/Android selling pages in mobile.

Eligibility is determined by a number of factors, including age of listing, listing format, and rules that manage the number of offers buyers receive.

After you send an offer to buyers you cannot send an offer again while your current offer is active. Your offer will expire 2 days after you send it, at which time you can send a new offer to new interested buyers, but not to buyers you already sent an offer to.

You can only send an offer to a buyer once. If your listing has new interested buyers you can send them an offer at any time. We do this to protect buyers from being bombarded with offers.

No.

Yes. You can reach up to 10 buyers with one offer. If you send an offer to both watchers and buyers that have added your item to their cart, your offers will be sent to both groups.

No. Our system ensures that your offer will be sent to them only once.

Yes. If you use Seller Hub you will have an opportunity to turn off counter offers.

Note: The counter offer feature will not be available on the mobile apps upon initial release. Consequently, if a seller sends an offer to buyers via a mobile app, those buyers will not be able to respond with a counter offer. We are actively working to bring the counter offer option to the native apps.

Offers sent to buyers who add your items to their carts and have not completed their purchases for at least 5 days will be active for 48 hours, similar to offers sent to watchers.

Counter offers that you receive from buyers and counter offers that you send to buyers will be active for 48 hours.

Promoted Listings overview

Promote your listings on the go

Now you can conveniently access Promoted Listings on any device that uses iOS or Android operating systems. As an extension to features available in Seller Hub and Promoted Listings campaign manager, mobile access also gives you the ability to create and manage your promoted listings at any time.

eBay sellers who are in good standing can increase the visibility of their listings by elevating them to prominent locations across eBay through Promoted Listings. You only pay when a buyer clicks on the promoted listing and purchases the item within 30 days.

Promote listings you create or manage in My eBay

You can now select and set ad rates for your listings in the My eBay Active listings page. You can also opt-out of, or make edits to, listings that you previously promoted.

Screenshot of My eBay Active page, with "Promote your listing" highlighted.

Click on the “Promote listing” option in My eBay Active page to promote an item. Choose your ad rate and click “Promote listing now” to boost your item’s visibility.

Follow these steps to create a Promoted Listing with the quick listing tool:

  1. In My eBay Active, select “Promote listing” from the dropdown next to the listing you wish to promote.
  2. Review your ad rate. (Note: Your listings will be automatically opted into trending rates but you can always edit them.)
  3. Click “Promote listing now.”

Later this year, on the “Sold” page, you will be able to see which listings sold through a promoted listing. A label that reads “Sold via Promoted Listings” will display with each sold listing that you promoted. Learn more.

Removal of duplicated promoted and non-promoted listings in search

Starting in September 2019, we’ll no longer show duplicate promoted and non-promoted listings on the search results page. If you are using Promoted Listings, only one of your listings, either promoted or non-promoted will appear in a given set of search results, giving buyers a cleaner, more relevant search experience. We will select which listing to display, based on factors such as listing quality, relevancy to the buyer’s search, and ad rate.

Promoted listings will continue to appear outside search on other pages such as the Home page, product pages, and other prominent locations on eBay.

Increased visibility for Promoted Listings in search results

In our ongoing effort to optimize the visibility of Promoted Listings placements, we’re shifting to a mix of promoted and non-promoted listings at the top of search results. Now a mixture of promoted and non-promoted listings will be eligible to appear in the top search rankings.

This is designed to balance visibility for both promoted and organic, non-promoted listings, depending on their relevance to a buyer’s search and quality of a seller’s listing.

Promoted Listings FAQs

To create a Promoted Listing from a mobile device:

  1. In the Selling Active page, select “Promote listing” from the dropdown next to the listing you wish to promote.
  2. Review your ad rate. (Note: Your listings will be automatically opted into trending rates but you can always edit them.)
  3. Click “Promote listing now.”

Yes.

Yes. Any Promoted Listings you create in Seller Hub or with Promoted Listings campaign manager will display as promoted on your iOS or Android device.

Yes. You can edit Promoted Listings that you created in Seller Hub with your iOS or Android app.

Yes. You can edit Promoted Listings that you created with your iOS or Android app in Seller Hub or with Promoted Listings campaign manager on your browser.

To create Promoted Listings on your mobile device, make sure you’re using the latest version of the eBay app (version 5.35 or higher) and that your performance status is in good standing.

Yes. Your non-promoted listings will show when they rank higher than promoted listings. We will select which listing to display based on factors such as listing quality, relevancy, ad rate, and more. If your promoted listings aren’t showing in placements on search, they are still eligible to show in other placements throughout the buyer journey including listing pages, home page, and many more.

Ad rate is just one of multiple factors that are considered for Promoted Listings placement. We also recommend you ensure that you create great listings by utilizing all possible item specifics, great photos, competitive pricing, and fast shipping. The top slots in search will be dynamic, meaning that they could all be promoted, non-promoted, or a mix. We are aware that it might take time to understand how this change will affect sellers individually, and we encourage you to test and monitor your performance to make sure your listings remain optimized.

Ad blockers generally are intended to block intrusive ads (like pop-ups) that disrupt the user experience. We have designed our Promoted Listings ads to align natively with our site experience, and most ad blockers do not block that sort of non-intrusive content. However, there are a host of ad blockers on the market, and each maintains its own user settings and policies distinguishing between intrusive ads and acceptable native content. Currently, our data suggests that promoted listings are being blocked for less than 2% of traffic. Like other marketplaces and social networks, we are constantly evaluating our user experience and our advertising programs, including the impact of ad blocker software on the content we make available.

Your regular listing still can show up as non-promoted in a search results page if your regular listing naturally ranks higher than your Promoted Listing, and when this happens and your regular listing ranks higher and buyers find that listing you will not pay the promoted listing fee. Your promoted listing could still get visibility through all of the other placements.

The value behind Promoted Listings is that the program helps boost your items’ visibility by showing them in prominent places on eBay, including search results and product detail pages. The important measure here is the boost your promoted listing will get. Depending on what the buyer searched for and our Best Match ranking, if your listing will not see a boost, we will show your regular listing. Results are highly dynamic and responsive to buyer searches, so your promoted listing boost will change frequently. Keep in mind, your promoted listing will still compete for other placements within the buyer journey, so you may still get a boost on other pages.

Terapeak access in Seller Hub overview

Now you can access Terapeak, an eBay insights tool, in Seller Hub

Terapeak, an exclusive eBay insights tool, is now available in Seller Hub under the “Research” tab, previously called the “Growth” tab. Terapeak uses recent eBay supply, demand, and pricing data to help you determine what to sell, when to sell it, and at what price.

Terapeak features are being implemented in Seller Hub so you will no longer need to leave eBay.com to use the tool. Over time, all Terapeak research functionality will be integrated into Seller Hub, along with new insights tools and features, and Terapeak.com will no longer be available. We will alert you in advance of the change. In the interim, you can still access Terapeak.com. We encourage you to use Terapeak in Seller Hub before the change.

Screenshot of Seller Hub Resources tab, with Terapeak Product Research selected

Terapeak is free to Basic, Premium, Anchor, and Enterprise eBay Store subscribers. Starter Store subscribers and non-Store sellers can subscribe to Terapeak on a monthly or yearly basis.

Terapeak access in Seller Hub FAQs

No. The initial version inside Seller Hub will not have all the current functionality available in Terapeak.com. However, we will add current Terapeak.com functionality and additional features to Seller Hub over time.

Yes. Terapeak.com will no longer be available when we move Terapeak functionality into Seller Hub. We will let you know in advance.

You can find Terapeak research tools under the Research tab, previously named the “Growth” tab. The Research tab includes the same tools and information previously found in the Growth tab.

The Research tab contains the same competitive listing guidance and resources you found in the Growth tab, and we’ve added Terapeak features to help you drive your business velocity.

We’re actively migrating the Terapeak research functionality to Seller Hub, and we’ll add new insights tools and features over time.

Yes. Currently, you can use whichever you prefer, but in the near future, Terapeak.com will no longer be available and Seller Hub will become the only point of access. We will alert you in advance of the change. We encourage you to use Terapeak in Seller Hub before the change.

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