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Why Most Things Fail : Evolution, Extinction, and Economics, Paperback by Ormerod, Paul
Failure is the most fundamental feature of biological, social and economic systems. Just as species fail-and become extinct-so do companies, brands and public policies. And while failure may be hard to handle, understanding the pervasive nature of failure in the world of human societies and economies is essential for those looking to succeed. Linking economic models with models of biological evolution, Why Most Things Fail identifies the subtle patterns that comprise the apparent disorder of failure and analyzes why failure arises. Throughout the book, author Paul Ormerod exposes the flaws in some of today's most basic economic assumptions, and examines how professionals in both business and government can help their organizations survive and thrive in a world that has become too complex. Along the way, Ormerod discusses how the Iron Law of Failure applies to business and government, and reveals how you can achieve optimal social and economic outcomes by properly adapting to a world characterized by constant change, evolution and disequilibrium. Filled with in-depth insight, expert advice and illustrative examples, Why Most Things Fail will show you why failure is so common and what you can do to become one of the few who succeed.
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Number Of Pages
Wiley & Sons, Incorporated, John
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Table Of Content
Preface to the Paperback Edition. Preface to the First Edition. Introduction. 1 The Edwardian Explosion. 2 A Formula for Failure. 3 Up a Bit, Then Down a Bit. 4 Making Sense of Segregation. 5 Playing by the Rules. 6 A Game of Chess. 7 "The Best-Laid Schemes . . . ." 8 Doves and Hawks. 9 Patterns in the Dark. 10 The Powers that Be. 11 Take Your Pick? 12 Resolving the Dilemma. 13 Why Things Fail. 14 What Is to Be Done? Suggestions for Further Reading. Index.