The E-Myth Revisited
In the E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running your own business. He takes you through the steps of starting up a business to make it succeed. He also shows you how to apply the lessons of franchising a business, whether or not it is a franchise. He applys everyday situations to help you understand how to correctly run your own business and make the most of it. I greatly enjoyed this book and would recommend it to everyone, even if you're not planning on starting your own business.