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Competition motivates men. And scientific research proves that competition and rewards motivate people to stick to exercise and diets.Former Los Angeles Lakers strength coach Jim Cotta harnesses men's passion for one-upmanship with an innovative get-in-shape program in Men's Health Workout War. This book features a highly effective, 60-day exercise and diet program broken up into quarters and an overtime round. The unique hook is that it makes the fitness instruction much more effective by turning it into a friendly weight-loss war that uses locker-room-style trash talking and cash prizes to drive dramatic results.Basketball great Shaquille O'Neal, who penned the book's foreword, used a "shirts off" competition against Charles Barkley on national television to spur his own body transformation, and Cotta was his weight-loss coach. That gave Cotta the idea to build a blueprint for grassroots fitness competitions, complete with multiple contest formats and advice on using social media to build excitement.MensHealth.com will create a special channel with contest trackers, leader boards, and forums that will allow readers to host their own competitions online.
To reach your weight-loss goal, start a Workout War contest with your friends. Studies show that competition and financial rewards motivate people to stick to exercise and diets. Former Los Angeles Lakers strength coach Jim Cotta presents an innovative get-in-shape program in Men's Health Workout War that's virtually guaranteed to help you lose weight. How? By tapping your passion for competition. By starting a "biggest loser-style" weight-loss competition with your friends and colleagues-complete with cash prizes--you'll create fail-proof motivation to reach your fitness goals. This book features a highly effective, 60-day exercise and diet program broken up into quarters and an overtime round. Best of all, it makes fitness fun! Basketball great Shaquille O'Neal, who penned the book's foreword, used a "shirts off" competition against Charles Barkley on national television to spur his own body transformation, and Cotta was his weight-loss coach. That gave Cotta the idea to build a blueprint for grassroots fitness competitions, complete with multiple contest formats and advice on using social media to build excitement. Research proves that camaraderie, competition, and cash incentives are among the best ways to motivate yourself to exercise and eat healthy. Workout War shows you how to use all three to build your best body ever!
Want to know the secret to getting into the best shape of your life? Bet your buddies that you can lose more weight than they can-and put some money where your mouth is! Nothing motivates better than competition and CASH! In fact, scientific studies show that people train harder and keep weight off longer when they turn exercise into a contest with a monetary incentive. That's what Men's Health Workout War is all about-hosting your own "biggest-loser-style" weight-loss competition on the grassroots level, challenging your friends, family, coworkers, and even your enemies to put their bulging beer bellies on the line. Put up or shut up! Men thrive on competition and enjoy nothing more than lobbing trash talk at their buddies to egg them on. In a Workout War, you use this to your advantage to spur yourself into action, to work out harder, longer, and more effectively than the next guy, and to stick to a healthy diet when your buddies are out drinking beer. In Men's Health Workout War, you'll get step-by-step instructions for setting up your own weight-loss or muscle-up competition, plus a 60-day diet and exercise program that'll ensure your best chances of victory. V.I.C.T.O.R.Y. Lose More Weight Than The Other Guy! Buckle up your chinstraps, fellas, because it's about to get real. Forget everything you think you know about diet and fitness programs. You're entering the NO Zone: No gimmicks No BS No health clubs No 90-minute workouts, No more excuses! Just a smart 60-day meal plan and an at-home workout that'll pack on lean muscle and push your body to awesome levels of strength. Are you ready to sweat like pigs, compete like gladiators, and kick some ass? Book jacket.