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Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History by Brian Halligan and David Meerman Scott (2010, Hardcover)

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Product Information

The grateful dead?Rock Legends, Marketing Pioneers "Demand everything. Expect nothing." ? Bill Kreutzmann , cofounder and drummer, the Grateful Dead "I miss Jerry. And I wonder . . . is your brand iconic? Why not? Hint: it has nothing whatsoever to do with hemp brownies. Becoming iconic is a choice." ? Seth Godin , author of Linchpin, blogger, Deadhead "Marketing Lessons from the Grateful Dead is like a powerful, hard-charging anthem that fills in so many blanks while closing the circle of life. Like the Grateful Dead, Brian and David are transformational visionaries with a keen eye for the second set." ? Bill Walton , basketball legend and Deadhead The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Deads approach you can apply to your business. Find out how to make your fans equal partners in your jouney, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470900520
ISBN-13
9780470900529
eBay Product ID (ePID)
102874104

Product Key Features

Book Title
Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History
Author
Brian Halligan, David Meerman Scott
Format
Hardcover
Language
English
Topic
Marketing / General, Business Aspects, Genres & Styles / Rock
Publication Year
2010
Genre
Music, Business & Economics
Number of Pages
192 Pages

Dimensions

Item Length
7in
Item Height
0.8in
Item Width
5.1in
Item Weight
8 Oz

Additional Product Features

Lc Classification Number
Hf5415
Reviews
"Like all the best teachers, this book inspires you to do your own thinking.... I found it enlightening and liberating." ( Financial Times , August 2010) "...a short but inspiring book which will give every business person pause for thought and some good ideas." ( TheBookBag.co.uk , August 2010) "...fits four decades' worth of guitar solos and weed smoking into the context of recent American marketing." ( The Guardian.co.uk , September 2010) "...there's certainly much to be taken away from this book." ( Business Life , October 2010) "...a well-written and sprightly little book...they may just be on to something." ( Management Today , Octobe 2010) "...offers advice to marketing executives across a broader range of industries." ( Director , October 2010) 'â€¦everyone should read this book.' (Journal of Product & Brand Management,March 2011)., "Like all the best teachers, this book inspires you to do your own thinking.... I found it enlightening and liberating." ( Financial Times , August 2010) "...a short but inspiring book which will give every business person pause for thought and some good ideas." ( TheBookBag.co.uk , August 2010) "...fits four decades' worth of guitar solos and weed smoking into the context of recent American marketing." ( The Guardian.co.uk , September 2010) "...there's certainly much to be taken away from this book." ( Business Life , October 2010) "...a well-written and sprightly little book...they may just be on to something." ( Management Today , October 2010) "...offers advice to marketing executives across a broader range of industries." ( Director , October 2010) 'Sex, drugs, rock 'n roll and ground-breaking marketing communications, what more could you ask?' (Marketing ie, April 2011) "The origins of the book are not in the field of cultural economics. However, it raises some very interesting issues about the area and also of the general relationships between the disciplines of marketing and economics, even perhaps about the nature of American culture." (Journal of cultural economics 2015)
Table of Content
Foreword xi Introduction xv Part One The Band 1 Chapter 1 Create a Unique Business Model 3 Chapter 2 Choose Memorable Brand (and Band) Names 13 Chapter 3 Build a Diverse Team 21 Chapter 4 Be Yourself 29 Chapter 5 Experiment, Experiment, Experiment 37 Chapter 6 Embrace Technology 45 Chapter 7 Establish a New Category 53 Part Two The Fans 59 Chapter 8 Encourage Eccentricity 61 Chapter 9 Bring People on an Odyssey 69 Chapter 10 Put Fans in the Front Row 79 Chapter 11 Build a Following 87 Part Three The Business 95 Chapter 12 Cut Out the Middleman 97 Chapter 13 Free Your Content 105 Chapter 14 Be Spreadable 113 Chapter 15 Upgrade to Premium 119 Chapter 16 Loosen Up Your Brand 127 Chapter 17 Partner with Entrepreneurs 135 Chapter 18 Give Back 143 Chapter 19 Do What You Love 151 Acknowledgments 157 "Furthur" Reading 159 About the Photographs 161 About the Illustrations 161 About the Authors 163
Copyright Date
2010
Dewey Decimal
380
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes