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Guide to Graphic Design by Scott Santoro (2013, Trade Paperback)

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Authors : Santoro, Scott. Guide to Graphic Design. Title : Guide to Graphic Design. Binding : Paperback.

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Learn to Conceptualize, Create, and Communicate in Graphic Design. An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer. Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits. Creations from top design firms and design school programs are presented in each chapter engaging readers through the book. Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods. MyArtsLab is an integral part of the Santoro, program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art. A better teaching and learning experience The teaching and learning experience with this program helps to: Personalize Learning - MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Improve Critical Thinking - Exercises throughout the texthelp readers to make decisions and understanding the connection between an idea and its execution. Engage Students - Each chapter presents quick, in-class exercises and longer, more involved projects. Support Instructors - Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course. NOTE: MyArtsLab does not come automatically packaged with this text. To purchase the text with MyArtsLab, order the package ISBN: 0205959229 / 9780205959228 Guide to Graphic Design Plus NEW MyArtsLab with eText -- Access Card Package Package consists of: 0132300702 / 9780132300704 Guide to Graphic Design Textbook 0205206565 / 9780205206568 NEW MyArtsLab with Pearson eText -- Valuepack Access Card

Product Identifiers

Publisher
Pearson Education
ISBN-10
0132300702
ISBN-13
9780132300704
eBay Product ID (ePID)
159994903

Product Key Features

Author
Scott Santoro
Publication Name
Guide to Graphic Design
Format
Trade Paperback
Language
English
Publication Year
2013
Type
Textbook
Number of Pages
360 Pages

Dimensions

Item Length
10.8in
Item Height
0.9in
Item Width
8.5in
Item Weight
36 Oz

Additional Product Features

Table of Content
In this Section: 1) Brief Table of Contents 2) Full Table of Contents BRIEF TABLE OF CONTENTS: Preface. Virtual Crit Wall, Dear Reader and Features Chapter 1. About Graphic Design Chapter 2. A Brief History of Graphic Design Chapter 3. Graphic Design Concepts Chapter 4. Researching a Graphic Design Project Chapter 5. Generating Ideas Chapter 6. The Elements and Principles of Form Chapter 7. Type and Typography Chapter 8. Proportion Systems: Grids and Alignments Chapter 9. Concepts in Actions Chapter 10. Visual Coding: Loading Form with Meaning Chapter 11. Interactions and Motions Design Chapter 12. Becoming a Designer FULL TABLE OF CONTENTS: Chapter 1. About Graphic Design Graphic Design's Heritage Graphic Design Categories Being a Graphic Designer Influences in Graphic Design The Nuts and Bolts Process of Graphic Design Chapter 2. A Brief History of Graphic Design Industrial Expansion A Turn-of-the-Century Response to Industrialization Moving towards a Modern Sensibility The Modern World Designing Utopia Ideological Independents and the New Typography Modernism in America Advertising Design and the New York School Conceptual Image-Makers Postmodernism and the Digital Age Chapter 3. Graphic Design Concepts From Ideas to Concepts Concepts Go Further Metaphoric Concepts Analytic Concepts Meta Concepts Applying Conceptual Approaches Chapter 4. Researching a Graphic Design Project Gathering Information Defining the Problem Techniques for Visualizing Research The Saturation Point Chapter 5. Generating Ideas Making a Creative Work Environment Actively Generating Ideas Generating Montaged Ideas Benefitting from Playful Accidents Refreshing Your Vision Chapter 6. The Elements and Principles of Form Form and Function Compositional Elements Compositional Principles Chapter 7. Type and Typography Speaking with Type Historical Type Type Classifications Typeface Anatomy Typeface Families and Fonts Analytic Typography Readable Texture Metaphoric Typography Vernacular Inspiration Recontextualizing Type Type in the Third Dimension Chapter 8. Proportion Systems: Grids and Alignments Defining a Grid Developing Modular Grids Developing Modular Patterns Typographic Grids Freestyle Alignments Exploiting the Grid The Golden Ratio Paper Formats Paper-Fold Formats The Rule of Thirds Chapter 9. Concepts in Actions Concepts Inspired by a Subject's Location Analytic-Based Concepts Using Research as a Conceptual Approach Bringing a Bigger Idea to a Concept Chapter 10. Visual Coding: Loading Form with Meaning Visual Codes Do Send Messages Tools for Visual Coding Gestalt Perception Design Using Gestalt Perception Semiotics Icon, Index, and Symbol Visually Coded Identities Logo Application Why Create Meaning in a Design Chapter 11. Interactions and Motions Design Designing for a Virtual Space Interaction and Motion Concepts Digital Storytelling The Design of Sound The Expanding Realm of Graphic Design Chapter 12. Becoming a Designer Getting a Job in Graphic Design Personal Website and Design Blog Interviewing The Business of Design The You in Your Work Design and Technology Design and the Fine Arts
Copyright Date
2014
Target Audience
College Audience
Topic
Graphic Arts / Commercial & Corporate, General, Graphic Arts / General
Lccn
2012-035445
Dewey Decimal
741.6
Dewey Edition
23
Illustrated
Yes
Genre
Design, Art

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Guide to Graphic Design by Scott Santoro (2013, Trade Paperback)

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