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BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 9E offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail and thoroughly integrates coverage of today's social media and other communication technologies. Building on core written and oral communication skills, the ninth edition helps you make sound medium choices and provides guidelines and examples for the many ways people communicate at work. You learn how to create PowerPointr decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
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"I find the book and companion materials up to date, relevant, and interesting for students."-Molly Mayer, University of Cincinnati
"Students love it--told me they were going to keep the book as a resource. . . ." -Sara Cochran, Drury University
"The text gives scenarios that students can understand and excellent writing examples."-Melisa Bryant, Forsyth Technical Community College
"This textbook offers a wonderful blend of rhetorical knowledge and essential aspects of digital technologies necessary for our twenty-first-century students."-Hem Paudel, University of Louisville
Part I: FOUNDATIONS OF BUSINESS COMMUNICATION.1. Understanding Business Communication.2. Team and Intercultural Communication.3. Interpersonal Communication Skills.Part II: DEVELOPING YOUR BUSINESS WRITING SKILLS.4. The Writing Process.5. Revising Your Writing.Part III: WRITTEN MESSAGES.6. Neutral and Positive Messages.7. Persuasive Messages.8. Bad-News Messages.Part IV: REPORT WRITING.9. Planning the Report and Managing Data.10. Writing the Report.Part V: ORAL AND EMPLOYMENT COMMUNICATION.11. Oral Presentations.12. Employment Communication.Reference Manual A: Language Arts Basics.Reference Manual B: Formatting Business Documents.Reference Manual C: Common Types of Business Reports.Reference Manual D: Glossary.