About this product

Product Identifiers

PublisherPearson Education

ISBN-10013489877X

ISBN-139780134898773

eBay Product ID (ePID)8038280063

Product Key Features

Edition9

Book TitleInternational Business : a Managerial Perspective

Number of Pages624 Pages

LanguageEnglish

Publication Year2018

TopicInternational / General

IllustratorYes

GenreBusiness & Economics

AuthorMichael Pustay, Ricky Griffin

FormatHardcover

Dimensions

Item Length10.9 in

Item Width8.5 in

Additional Product Features

LCCN2018-038834

Table Of ContentPART 1: THE WORLD'S MARKETPLACES 1. An Overview of International Business 2. Global Marketplaces and Business Centers 3. Legal, Technological, Accounting, and Political Environments 4. The Role of Culture 5. Ethics and Social Responsibility in International Business PART 2: THE INTERNATIONAL ENVIRONMENT 6. International Trade and Investment 7. The International Monetary System and the Balance of Payments 8. Foreign Exchange and International Financial Markets 9. Formulation of National Trade Policies 10. International Cooperation Among Nations PART 3: MANAGING INTERNATIONAL BUSINESS 11. International Strategic Management 12. Strategies for Analyzing and Entering Foreign Markets 13. International Strategic Alliances 14. International Organization Design and Control 15. Leadership and Employee Behavior in International Business PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS 16. International Marketing 17. International Operations Management 18. International Financial Management 19. International Human Resource Management and Labor Relations

SynopsisFor courses in international business. This ISBN is for the bound textbook, which students can rent through their bookstore. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations world wide. This title is also available digitally as a standalone Pearson eText, or via MyLab Management, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed., For courses in international business. This ISBN is for the bound textbook, which students can rent through their bookstore. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations world wide. This title is also available digitally as a standalone Pearson eText, or via MyLab Management, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed. Contact your Pearson rep for more information.

LC Classification NumberHD62.4.G74 2020