Picture 1 of 1

Stock photo

Corporate Communications for Executives, Paperback by Goodman, Michael B., Br... - Picture 1 of 1

Corporate Communications for Executives by Michael B. Goodman (1998, Trade Paperback)

Great Book Prices Store (359149)

97.8% positive feedback

Price:

$38.33

Free shipping

Estimated delivery Wed, Dec 3 - Mon, Dec 15

Returns:

14 days returns. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.

Condition:

Brand New

About this product

Product Identifiers

PublisherSTATE University of New York Press

ISBN-100791437620

ISBN-139780791437629

eBay Product ID (ePID)645407

Product Key Features

Number of Pages346 Pages

LanguageEnglish

Publication NameCorporate Communications for Executives

Publication Year1998

SubjectGeneral, Management

TypeTextbook

Subject AreaBusiness & Economics

AuthorMichael B. Goodman

FormatTrade Paperback

Dimensions

Item Height1 in

Item Weight16.7 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN97-045206

Dewey Edition21

Reviews"The topic is of considerable significance. Clearly, corporate executives today and in the future must be aware of the globalization phenomenon. This book contains some exciting information about future trends." -- Tom McPhail, University of Missouri-St. Louis "The underscoring of the importance of ethics in the corporation is the major significant contribution of this book. I was impressed with the author's approach to ethics from so many different angles in so many of the chapters, and I was pleased that ethics was not treated as an obligatory subject that was added as an afterthought to be 'politically correct,' the way it is treated in most textbooks on organizational communication. There are numerous books in the area of corporate communications. However, few take as broad a view of the subject as this one." -- Richard J. Dieker, Western Michigan University

Grade FromCollege Graduate Student

IllustratedYes

Dewey Decimal658.4/5

Table Of ContentAcknowledgments Preface 1. An Overview of Corporate Communication Corporate Communication and Its Strategic Importance Developing a Corporate Communication Philosophy 2. Corporate Communication Practice Skills and Talents for Individuals Small and Large Group Requirements Presentations: Meetings and Speeches Selecting Media Becoming a Multimedia Professional Selected Commentary The Odor of Mendacity: Root Causes of Poor Corporate Communication Edmond H. Weiss 3. Corporate Communication and Corporate Culture Defining a Corporation''s Culture Signs of a Culture in Trouble Corporate Culture Changes Perpetuating Corporate Culture Selected Commentary Communication and Change: Effective Change Communication is Personal, Global, and Continuous Michael B. Goodman, Karen E. Willis, Virginia C. Holihan Interpersonal Stress in the Organization: The Role of Psychological Fusion Paul P. Baard Case Study Corporate Culture: Add 99 Years of Seasoning Elliott Hebert 4. Corporate Identity Mission Statements and Corporate Philosophies Logos, Letterhead, and Annual Reports Advertising and Company Perception Internal Perception Programs External Communication and Perception of Company Image Relations with Various Publics Outreach Programs Government Relations: Local, State, and Federal Regulators and Agencies Customer Relations Public Broadcasting Sponsorships and Corporate Identity Misconception: Public TV and Corporate Advertising Public TV and the Corporate Marketplace Case Study The Business Environment, Demographics, and Technology: A Case Study of Florida Power and Light''s Electronic Employee Communication Services David H. Ostroff, Dawn Donnelly, Alan Fried 5. Corporate Citizenship and Social Responsibility The Corporation as Citizen Corporate Citizenship Policy Benefits of Corporate Citizenship Building Equity through Community Relations The "New England Approach" Selected Commentary Corporate Social Responsibility: New Ways of Making a Profit Patricia Siccone Selling Science to Society Linn A. Weiss Crime, Business Ethics, and Corporate Communication Vaughana Macy Feary 6. Corporate Communication and Meeting the Press Meeting the Press: General Criteria Meeting the Press: Some Guidelines Wall Street: The Financial Press Main Street: The Hometown Media Park Avenue: National Newspapers Industrial Boulevard: The Trade Publications Research Plaza: Professional Journals Broadway: Entertainment Media Case Studies The Case of the VP for External Communication Orange & Rockland Utilities, Inc. and Subsidiaries "Get Tough on Crime: But Don''t Lock ''em in My Back Yard" Diana Vance 7. Corporate Communication and Crisis Stages of a Crisis and the Corporate Response Crisis Communication Plans Responding to Pressure Groups "Green" Issues and Crisis Preparation Selected Commentary Supplying Your Own Banana Peels Marion K. Pinsdorf Case Study Toward Better Two-Way: Why Communications Process Improvement Represents the Right Response During Uncertain Times Linda M. Dulye 8. Corporate Communication and Technology Understanding Information and Technology Using Media Technologies Voice Mail, E-mail, LAN, the Internet, the World Wide Web Organizations and People Suitable for Technical Innovation The Influence on Language Technological Impact Impact of Technological Innovation on the Corporation, on People, on Process Information and Electronic Media Selected Commentary Anytime, Anywhere: The Social Impact of Emerging Communication Technology Valerie Perugini Case Study Efforts to Simplify Human-Computer Communication Michael W. Cusack 9. Corporate Communication in Global Markets The Logistics of an Overseas Assignment Who to Contact Communication in the New Europe Communication and the Pacific Rim Communication with Developing Countries Communication Technologies Overcome Barriers of Time and Space Selected Commentary Europe and the European Union Michael B. Goodman Afterword Further Reading Index of Essay and Case Authors Subject Index

SynopsisThis strategic tool for executives to lead, motivate, persuade, and inform numerous audiences inside and outside their organizations explores corporate communication as an executive practice. Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication-computers, digital media, interactive corporate television, faxes, e-mail, the Internet-fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures., Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication--computers, digital media, interactive corporate television, faxes, e-mail, the Internet--fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures., This strategic tool for executives to lead, motivate, persuade, and inform numerous audiences inside and outside their organizations explores corporate communication as an executive practice.

LC Classification NumberHD30.3.G656 1998