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The Mal Warwick Fundraising Ser.: Revolution in the Mailbox : Your Guide to Successful Direct Mail Fundraising by Mal Warwick (2004, Hardcover)
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100787964298
ISBN-139780787964290
eBay Product ID (ePID)6027305
Product Key Features
Number of Pages352 Pages
LanguageEnglish
Publication NameRevolution in the Mailbox : Your Guide to Successful Direct Mail Fundraising
Publication Year2004
SubjectNonprofit Organizations & Charities / Fundraising & Grants, Nonprofit Organizations & Charities / Management & Leadership, Marketing / Direct
TypeTextbook
AuthorMal Warwick
Subject AreaBusiness & Economics
SeriesThe Mal Warwick Fundraising Ser.
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight25.6 Oz
Item Length9.5 in
Item Width7.3 in
Additional Product Features
Edition Number2
Intended AudienceScholarly & Professional
LCCN2003-025427
Dewey Edition22
Series Volume Number3
IllustratedYes
Dewey Decimal658.15/224
SynopsisThis updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick's practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool., Among the many fundraising techniques available to nonprofit organizations, only direct mail both delivers consistent results and helps build a broader donor base over time. Revolution in the Mailbox is the most comprehensive survey of direct mail fundraising in the public interest.
LC Classification NumberHF5415.126
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