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Media Advantage : How to Reframe Marketing for a World Gone Dark by Jim Elms (2021, Trade Paperback)

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About this product

Product Identifiers

PublisherBarkley

ISBN-100578881527

ISBN-139780578881522

eBay Product ID (ePID)27050068548

Product Key Features

SubjectGeneral

Publication Year2021

Publication NameMedia Advantage : How to Reframe Marketing for a World Gone Dark

LanguageEnglish

TypeTextbook

Subject AreaBusiness & Economics

AuthorJim Elms

FormatTrade Paperback

Additional Product Features

Intended AudienceScholarly & Professional

TitleLeadingThe

SynopsisYou would not be reading this if you were not interested in creating, or at a minimum contributing to, a total reimagination of how brands should behave in a new world, one that asks an essential question: what if you could no longer advertise? We're on a globe without a map. Or perhaps we are in a snow globe. Wherever we are, in order to navigate the new world, you have to first face the multiple facets of "non-ad" value that give a brand its true meaning, from purpose to packaging and distribution to content creation and partnerships. The next question to ask is this: how can you create new customer benefits through brand behaviors, rather than interrupting them with ads? Envisioning such a place -- which will disrupt our industry -- requires us to reframe marketing entirely. This book shows you how., The mere fact that you are reading this back cover tells me that you have enormous power.I'm not trying to flatter you.You would not be here, reading this, if you were not interested in creating, or at a minimum contributing to, a total reimagination of how brands should behave in a new world.Your media budget and allocation is the most underutilized asset in your entire marketing arsenal. And your most powerful.Imagine this, what if you can no longer advertise.Why? Because most people hate advertising.We're on a globe without a map. Or perhaps we are in a snow globe. Wherever we are, in order to navigate the new world, you have to first face the multiple facets of "non-ad" value that give a brand its true meaning, from purpose to packaging and distribution to content creation and partnerships. The next question to ask is this: how can you create new customer benefits through brand behaviors, rather than interrupting them with ads?Envisioning such a place - which will disrupt our industry - requires us to reframe marketing entirely. This book shows you how.