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Mcdonaldization of Society : Into the Digital Age by George Ritzer (2018, Trade Paperback)
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About this product
Product Identifiers
PublisherSAGE Publications, Incorporated
ISBN-101506348556
ISBN-139781506348551
eBay Product ID (ePID)237925116
Product Key Features
Number of Pages280 Pages
Publication NameMcdonaldization of Society : Into the Digital Age
LanguageEnglish
SubjectSociology / General, Food, Lodging & Transportation / Restaurants, Management
Publication Year2018
TypeTextbook
AuthorGeorge Ritzer
Subject AreaTravel, Social Science, Business & Economics
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight13.1 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Edition Number9
Intended AudienceCollege Audience
LCCN2017-040207
TitleLeadingThe
Dewey Edition22
Dewey Decimal306.0973
Table Of ContentPrefaceChapter 1: IntroductionMcDonaldization: The Basic PrinciplesThe Advantages of McDonaldizationA Critique of McDonaldization: The Irrationality of RationalityMcDonalds: Creating the "Fast-Food Factory"McDonalds and Other Brick-And-Mortar Consumption SitesThe Long Arm of McDonaldsMcDonalds as an American and a Global IconA Look AheadChapter 2: McDonaldization Past and PresentThinking about the Brick-And-Mortar "Solids", Digital "Liquids", and the Augmented Reality of "Bricks-and-Clicks"Key PredecessorsMcDonaldization and Consumption TodayComparing McDonalds, Wal-Mart, and AmazonChapter 3: Efficiency and Calculability: Consumers 1Efficiency: Drive-Throughs and Finger FoodsCalculability: Big Macs, Algorithms, and Big DataChapter 4: Predictability and Control: Consumers 2Predictability: It Never Rains on Those Little Houses on the HillsideControl: Human and Nonhuman RobotsChapter 5: Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1McJobs and the Dimensions of McDonaldizationEfficiency: Its a FetishCalculability: Zeal for SpeedChapter 6: Predictability and Control: McJobs and Other Mcdonaldized Occupations 2Predictability: Scripting and Controlling EmployeesControl: Even Pilots Arent in ControlChapter 7: The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"Inefficiency: Long Lines at the CheckoutHigh Cost: Better off at HomeFalse Friendliness: "Hi, George" and EmojisDisenchantment: Wheres the Magic?Health and Environmental Hazards: A Days Calories in One Fast-Food MealHomogenization: Its No Different in ParisDehumanization: Getting Hosed at "Troff n Brew"Dehumanized Death: Dying Amidst Machines and StrangersThe Irrationalities of McJobs: Just Hand the Bag OutDigital Sites: Dehumanization and Other IrrationalitiesDealing With Irrationality: Of Velvet, Rubber, or Iron Cages?ConclusionNotesBibliographyIndexAbout the Author
SynopsisThe book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition! George Ritzers seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students' eyes to many current issues and shows how McDonaldization's principles apply to other settings, especially in the areas of consumption and globalization. Through vivid story-telling prose, Ritzer provides an insightful introduction to this fascinating topic and aids students critical development. This new edition has been fully updated to include a new focus on McDonaldization in the digital world., George Ritzers seminal work of critical sociology, The McDonaldization of Society,continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do., The author is a proud sponsor of the 2020 SAGE Keith Roberts Teaching Innovations Award--enabling graduate students and early career faculty to attend the annual ASA pre-conference teaching and learning workshop. The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition! George Ritzers seminal work of critical sociology, The McDonaldization of Society,continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students' eyes to many current issues and shows how McDonaldization's principles apply to other settings, especially in the areas of consumption and globalization. This new edition has been significantly reoriented to reflect our experience of McDonaldization in the world of online consumption. New to this Edition Examines how retailers like Amazon represent a new era of "datafication," the transformation of vast amounts of information into quantifiable data. Discusses how the digital world has almost unlimited potential to turn consumers into "prosumers" doing volunteer work formerly done by paid employees. This edition is more streamlined than previous editions to sharpen its argument and message, and make it more useable as a secondary reading in a wide range of courses
LC Classification NumberHM706.R58 2019
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