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Though other creams may do similarly, this serum is light so doesn't feel heavy under makeup or just in a daily application. And, Yes, I do use it morning and night. But at this price it's affordable and follows thru on its promises! The only thing that would make it better would be if it included an SPF quality to protect your skin from the sun. Since it doesn't, I just make sure to add a sun lotion to my morning routine. The serum is light enough so I don't feel sticky. It also helped tame my throat area, so make sure to apply it to your neck.
I know this product has been highly rated since it was on the Dr Oz show and e-bay has the best price, but I honestly can't tell a difference in my skin. I usually use Moringa oil, which is very good also.
I like it because it is fragrance free and anything going on my face should not have added fragrance. I use this serum before my heavier moisturizer. It absorbs very quickly. I didn’t get a sticky finish; it just melted right in. This is a nice option for a retinol and it’s easier to tolerate. It has other beneficial skin ingredients included. So far I have a glowing complexion ,brightness and hydrated skin. I think this is an affordable option for retinol beginners and probably best to start using before you get signs of damage. I am including this in my skin treatment at night and SPF moisturizer in daytime. It’s a gentle retinol and it takes ongoing use. It’s great solution to expensive treatments .