I have tried all the purple shampoos in the world and by far this beats their quality hands down. All you need is a 20 Volume Creme Developer to go with it and you're set. For Platinum Blonde hair THIS gets those brassy, yellow, yucky tones out and doesnt turn your hair purple or blue. Suggested use is strand test and ONLY use on the brassy parts of you hair, leaving ends untouched until last minute or so of developer time, then rinse!
Verified purchase: Yes | Condition: New
I use the Wella T-18 for the lightest ash blonde on the chart. I mix it with a small amount of Wella T-11 for a nice shade. My hair has some red pigment, so this particular mix works nicely.
Verified purchase: Yes | Condition: New
After reading MANY articles to get a consensus of others' opinions, I used this product. I have very, very dark brown hair so it has to be bleached several times, but the toner works extremely well to take out the brassy tones that inevitably remain.
Verified purchase: Yes | Condition: New
A few months ago, I decided to go red, but ended up wanting my blonde back. I used color oops, then used L'Oréal quick blue bleach. After bleaching, my hair was shades of platinum, yellow and orange. I mixed this toner with my developer, and let it sit for about 20 minutes. Now my hair is platinum blonde with golden blonde undertones. This toner worked great for me!!
Verified purchase: Yes | Condition: New
This product worked great on bleached hair to a level 9-10. It gave me a beautiful silver shade just what i wanted. It even lightened my roots of which i didn't expect.
Verified purchase: Yes | Condition: Pre-owned
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