I've tried them all and this one is the best. It lifts 9 levels - it can be hard on the hair if not careful. I have once used the matching developer which is like a lotion consistency almost but I don't waste $ anymore on it - it's the bleach that does the work. You get a ton of powder. I've used this for roots, bleach baths, bleach/oils/shampoo hair dye removal, and lightly bleaching out semi dye. I've used 10, 20 or 30 w this - never 40. It'd probably turn your hair white in 5 min then just eat through your hair. Doesn't smell bad or poof up in your face. Says to use on scalp w 20 but I've used w 30. Oh and it's blue. This is my 3rd tub of this brand of bleach.
Verified purchase: Yes | Condition: New
My friend is a hair stylists and she recommend this type of bleach and way more affective. Ok u just tried it and it absolutely is the best I'd definitely recommend this bleach
Verified purchase: Yes | Condition: New
I've tried a few other bleaches but this is by far the best I've tried. I have natural red hair and to get a nice blonde is difficult but this makes it super easy and great results first bleach! Almost didn't end up toning it afterwards but did to be safe. Won't go back to other bleaches.
Verified purchase: No
Good product exelente Quality for professional use.
Verified purchase: Yes | Condition: New
Best bleach out there! Pleasant smell and lifts better than anything out there! I have very dark brown hair and only needed level 20 developer!
Verified purchase: Yes | Condition: New
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