My hair is a natural silver grey and I use this product alternately with my regular shampoo to keep the tone natural and attractive. Over time, silver hair can turn yellowish due to minerals and chemicals in our water, but Matrix So Silver Purple Shampoo neutralizes that effect. I recommend.
Verified purchase: Yes | Condition: New
I’ve used other purple (toning) shampoos & thought I would try this one. I’ve used it several times now & it’s not good for my silver/blond hair color. Seems to want to remove the silver I pay a lot for.
Verified purchase: Yes | Condition: New
My hairdresser recommended this to maintain blonde highlights. I use once or twice a week to supplement regular shampoo regimen. It seems to make hair brighter and shinier!
Verified purchase: Yes | Condition: New
Having frosted my hair for about 40 years, I have tried just about every purple shampoo on the market that states this will lighten your natural or blonde highlights. Well, let me tell you, I have wasted a lot of money through the years. What “they” promise is not always true. But this is one product that stands alone for quality. It truly does help rid those yellows, and makes them lighter. And if you already have the perfect blonde color, this will enhance your color and make it shine. No more being a “dull colored blonde”. And it does not leave a residue on your hair either, as some of the others do. This is also priced really well. Better then other products that cost more, but don’t help with fading blonde color. I would rate this product a 10**********!
Verified purchase: Yes | Condition: New
I bought this for my neighbor....She is 86....remarkable health and I wanted to treat her. She LOVES it. I use it to make my silver shine! I earned and am embracing my silver hair! Thank you for such a great price and quick shipping...Great Job.
Verified purchase: Yes | Condition: New
I love all Matrix products..They all work fantastic. I use this shampoo all the time and it keeps the yellowness from blonde hair..It last a long time....A little goes along ways.
Verified purchase: Yes | Condition: New
Great shampoo for the price. Less expensive that in the stores & free shipping! Be careful when using product, as leaving it on one's hair too long (over 5 min.) could cause the hair to turn a shade of purple. Also, if left on linger could cause hair to obtain a deeper shade of purple.
Verified purchase: Yes | Condition: New
This product makes my blond highlights brighter. I have used other purple shampoo and they seem to make my hair dull. I will definitely purchase this product again.
Verified purchase: Yes | Condition: New
Awesome. I've been using So Silver for many years and it makes my hair soft and manageable. Does NOT turn your hair blue or purple.
Verified purchase: Yes | Condition: New
It actually do it’s job. The only thing that took of a star is that it lives my hair really dry. I used my usual conditioner right after this shampoo and it’s a bit better.
Verified purchase: Yes | Condition: New
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